What Can Be Learned From Google Ad Variations and A/B Testing?

Google Ad variations and A/B testing involve running simultaneous ad campaigns with differences ranging from minor changes in coloration or wording to sweeping alterations in the overall advertisement. Regardless of how you approach it, every PPC agency will emphasize the incredible value derived from these practices. Here are some key benefits of implementing Google Ad [...]

2024-06-21T09:47:01-07:00June 21st, 2024|Paid Media|

What Google’s New AI Overview Means for PPC Advertising

If you have used Google’s search engine recently(which most of us do), you have certainly noticed the latest feature: AI Overviews. Using their own Artificial Intelligence, your Google searches will now prominently present AI answers to a majority of queries, and what every PPC agency is most intrigued by, is they have also begun inserting [...]

2024-05-28T10:00:09-07:00May 24th, 2024|Paid Media|

Facebook Copyright Infringement: How to Recognize and Avoid a Common Scam

As businesses increasingly turn to Facebook and Instagram for connecting with customers and promoting their brands, every social media agency knows that security is priority #1. Unfortunately, a prevalent Facebook scam has surfaced, targeting business accounts with fake copyright infringement notices, intending to lure unsuspecting users and social media agencies into divulging their login credentials. [...]

2024-04-12T10:48:52-07:00April 12th, 2024|Digital Marketing, Paid Media, Social Media|

How a PPC Agency Can Maximize Your Facebook Ad Reach

You'll find that social media marketing can be difficult. Every company wants to maximize their ad reach, but that is easier said than done. Let's take a look at how a ppc agency can grow your ad reach on Facebook with pay per click (PPC) marketing. Understanding PPC Pay per click is one of the [...]

2024-03-15T15:03:44-07:00March 15th, 2024|Articles, Paid Media|

What to Expect: Digital Marketing Timeline for Your Services

Summary: Your Google Ads can take up to 12 weeks to reach peak performance, and often have little results in their first week. SEO requires long-term patience, showing results between 4-12 months after starting. Your social media posts will appear instantly, but requires time to build an organic following. If your business wants to [...]

2024-01-12T12:47:19-07:00January 12th, 2024|Digital Marketing, Paid Media, SEO, Social Media|

How to Use Google Ads for the Homecare Industry

Google Ads is an excellent tool for marketing in any industry, including the homecare industry. With billions of searches happening daily, it's estimated that Google manages approximately 90% of the searches that come from the United States alone. One method that works quickly for any industry is pay per click advertising. Learn more about that [...]

2021-05-18T07:27:02-07:00May 17th, 2021|Paid Media|

Using Google Ads for the Closet Organization Industry

Using Google ads to market your closet organization business is probably the best move you can make for your business. Local research shows an 87% increase in ads compared to two years ago. This finding only proves how businesses have discovered that ads are an effective sales conversion tool. Read on to learn how using [...]

2021-05-18T07:19:53-07:00May 14th, 2021|Paid Media|

Social Media Advertising Hits Snag During National State of Emergency

Desperate times call for desperate measures, and with a pandemic such as COVID-19, businesses are being compelled to adapt to new practices at a rapid rate not previously seen thus far in the 21st century. As the United States is becoming increasingly more dependent on telecommuting and virtual business operations, some companies are finding it [...]

2020-04-14T10:24:32-07:00March 23rd, 2020|Paid Media, Social Media|

5 Ways Social Media Marketing Brings You Value

When you get up in the morning, what’s one of the first things you reach for? Your phone. You’ll check your email, answer texts, and likely go your Facebook or Instagram to check for updates. You’re not the only one with that kind of morning routine. That’s how your customers behave too. If you want [...]

2019-09-26T06:12:29-07:00October 6th, 2019|Digital Marketing, Paid Media, Social Media|