As a small business owner, you know that search engine optimization (SEO) is crucial for attracting new customers and growing your business. However, deciding whether to focus on local or national SEO can take a lot of work. So, what are the differences between local and national SEO, and when does it make sense [...]
If you own a restaurant, you're likely to use a combination of old-fashioned word-of-mouth and modern online advertising to grow your business. Since many of your customers will learn about you online, it is essential that your local SEO is as good as possible. Google's search algorithm uses over 200 factors when ranking websites, so [...]
Small businesses have little margin for error. But when you get it right, small businesses can grow exponentially by providing consumers with the options they cannot get from your competitors. In today's marketplace, you will need a digital presence to reach those customers. Here are some questions and answers about the importance of digital marketing [...]
Having a website gives you the opportunity to target the entire online community. In 2019 alone, there were approximately 4,083,105,000 internet users around the world. But what do you do if your target audience is in a specific area, such as your hometown? That’s where local search engine optimization comes in. A local SEO company [...]
Although there was once a time where businesses might not have needed a website to thrive, those days are long gone. Now, it's no longer enough to merely have a website; it also needs to be optimized properly so that customers can find you online. Search engine optimization involves a number of techniques -- and [...]
Content marketing is a vital part of your overarching digital marketing strategy. You need high-quality content to optimize your website for SEO, to market on social media, and to satisfy online users that come to your site with questions. But how can you take your content to the next level to really get the most [...]
Most small businesses would say they are trying to make efforts to increase their sales. In order to complete with bigger and more recognizable businesses, small business owners are utilizing local online marketing efforts. Here are 4 ways local online marketing boosts sales and conversions for your small business. Improve Your SEO Campaigns for local [...]
Fasturtle's Brett Levreau joined us on Money Radio to discuss local SEO ranking factors. The goal of optimizing for local search is simple: get your business at the top of SERPs when people nearby search for you, or for products and services you offer. You've likely searched for businesses near you, and found results in [...]
Verifying your business’ Google My Business (GMB) account has always been a vital step in helping your business be found in the giant search engine used 40,000 times every second. With over 3.5 billion searches a day, marketing teams sees Google as one of the most competitive and critical places for your business to have [...]
Happy Independence Day weekend, America! Today on Money Radio, we talked about a couple of new tricks up Google's sleeve: one revealed, one still hidden. Google Posts for Google My Business (GMB) is now live, while Google Advr undergoes development in the company's experimental Area 120. What is Google Posts? You should have a verified [...]
