Should I Use the Word ‘Free’ in my Email Marketing?

Email marketing is a great tool to use to directly communicate with customers. They have establishing an interest in your company and products or services and signed up for your email list, establishing the expectation of a long term relationship. Your goal is to provide these customers with information that will resonate and grab their [...]

2018-07-31T11:06:38-07:00October 18th, 2012|Articles, Email Marketing|

How to Write an Effective Email Marketing Subject Line

A number of factors including sender name, subject line and even time of day can determine whether emails sent as part of an email marketing campaign get opened. In an attempt to increase open rates, researchers have discovered several elements that can help increase email open rates. One of the most important factors for a [...]

2018-07-31T11:06:39-07:00July 30th, 2012|Articles, Email Marketing|