One industry that has thrived during the COVID-19 pandemic is the construction and home improvement business. Many homeowners have used the radical economic shift to make much-needed repairs and renovations. Economists have identified a few reasons for the home improvement boom: Disposable income: People have not had the opportunity to spend on restaurants, travel, and [...]

Digital marketing services are essential to generating online leads. Most online interactions begin with a search. Those that do not begin with a search require targeted advertising. But nearly 90% of Internet users say they encounter more ads than just two years ago. This means that you must compete against thousands, or even millions, of [...]

Digital marketing services can provide enormous benefits for any type of business. These benefits are not limited to businesses that sell products. This includes businesses that sell services, like home builders and remodelers. For product vendors, the goal of online marketing is to sell products. Amazon and other online retailers have proven that this business [...]

Have you noticed that some of your Google searches produce an informational box with the answer to your search query above the organic search results? For example, a search for "how many counties in the U.S." returns a Google snippet telling you that there are 3,006 counties. This snippet quotes from the U.S. Census Bureau's [...]

You don’t have to be online for long to hear about SEO, or search engine optimization. And you don’t have to be in business very long to realize that it’s an important part of website management. If you’re serious about driving leads to your website and succeeding online, you’ve probably done your research about what [...]

Because Google is responsible for 90% of all internet searches conducted in the U.S., businesses all across the nation have turned their attention toward digital marketing. And while there are many different strategies offered by your average digital marketing agency, pay per click advertising is one of the most compelling. PPC, as it's often called, [...]

Just last year, there were an estimated 4,083,105,000 internet users worldwide. As that number keeps increasing, the way we interact with the internet continues to evolve. Take voice-powered search, for example. While we were once forced to type or text a web search by hand, we can now rely on built-in digital assistants -- like [...]

The COVID-19 crisis has caused some businesses across the U.S. to hit the pause button. But many organizations are still in need of certain services they can't provide themselves. So how do you operate like a true digital marketing agency without coming off like you're ignoring the COVID-19 crisis? Here are a few things to [...]

When asked if they have a marketing agency in their corner, many novice business owners respond with the same answer. “I don’t need one!” This isn’t just a preference - it’s a mistake that can be costly for your company. If you are one of those business owners that doesn’t think an SEO firm or [...]