In 2019, there are an estimated 4,083,105,000 Internet users in the world. That's an impressive number, but it also means that the internet is a vast place. How can you get your message out there to the people you need to see it? That's where digital marketing comes in. You can work with a digital [...]

Here's a fun fact: Google is responsible for 90% of all searches in the U.S. With the kind of reach that Google has, how can your prospective clients ever hope to find you? That's where digital marketing comes in. But what exactly are you getting into when you decide to go with a full-service digital [...]

Want to know a fast fact? 92% of searchers will pick businesses on the first page of local search results. Why does that matter to you as a business in the service industry? Because if you aren't on that first page, you're not getting any new business leads from the Internet. But with only so [...]

Businesses must face a difficult fact. Every business needs to make an effort to promote its digital presence. The Internet has nearly 1.2 billion websites, and as of 2019, over 4 billion people use the Internet. If you are not promoting your website, social media accounts, or services, your business will get lost in this [...]

One industry that has thrived during the COVID-19 pandemic is the construction and home improvement business. Many homeowners have used the radical economic shift to make much-needed repairs and renovations. Economists have identified a few reasons for the home improvement boom: Disposable income: People have not had the opportunity to spend on restaurants, travel, and [...]

Digital marketing services are essential to generating online leads. Most online interactions begin with a search. Those that do not begin with a search require targeted advertising. But nearly 90% of Internet users say they encounter more ads than just two years ago. This means that you must compete against thousands, or even millions, of [...]

Digital marketing services can provide enormous benefits for any type of business. These benefits are not limited to businesses that sell products. This includes businesses that sell services, like home builders and remodelers. For product vendors, the goal of online marketing is to sell products. Amazon and other online retailers have proven that this business [...]

Have you noticed that some of your Google searches produce an informational box with the answer to your search query above the organic search results? For example, a search for "how many counties in the U.S." returns a Google snippet telling you that there are 3,006 counties. This snippet quotes from the U.S. Census Bureau's [...]

You don’t have to be online for long to hear about SEO, or search engine optimization. And you don’t have to be in business very long to realize that it’s an important part of website management. If you’re serious about driving leads to your website and succeeding online, you’ve probably done your research about what [...]

Because Google is responsible for 90% of all internet searches conducted in the U.S., businesses all across the nation have turned their attention toward digital marketing. And while there are many different strategies offered by your average digital marketing agency, pay per click advertising is one of the most compelling. PPC, as it's often called, [...]