Is Digital Marketing Important for SMEs?

Small-medium enterprises need all the help they can get. While Google loves them—hence the efforts the company has made to give local firms and companies greater visibility on the SERPs—the odds can be pretty stacked against them. If you are building a small business enterprise in Phoenix, here’s why hiring digital marketing pros will matter [...]

2023-10-03T08:55:12-07:00June 5th, 2019|Articles|

Digital Marketing Demographics: What You Need to Know

As a good business owner, you’re probably on the lookout for better ways to market your products and services all the time. You’ll want to find out how to generate greater revenue and increase your profit margins. One way to do that is to make sure you keep providing your customers with what they want. [...]

2023-10-03T08:49:06-07:00April 3rd, 2019|Articles|

Digital Marketing – Revolutionized Marketing and Different Innovative Strategies

Find better ways to improve your company’s marketing. Take a look at the following strategies and start thinking of a way to incorporate them into your campaigns and efforts. Fix Your Web Design People are visual. They see a bad site, that’s going to make them turn to your competitors. Don’t give them a chance [...]

2023-10-03T08:54:35-07:00April 1st, 2019|Articles|

When Should You Change Your Digital Marketing Strategy?

A wise business owner knows that evolution and growth is the only way to achieve success. If you’ve been doing the same thing for years, it may be wise to revisit your marketing strategy and think about changing it. Here’s why. You Aren’t Getting Results That’s a good enough reason to think about employing new [...]

2019-06-07T10:35:28-07:00March 1st, 2019|Articles|

5 Ways Marketing Agencies Make a Difference

Find More Customers One of the many challenges small businesses face is finding and keeping customers. When you hire a team of marketing experts, you can count on them to help you achieve your business goals. Digital marketing agencies understand what techniques and campaigns work. They assess and study the profile of your audience until [...]

2019-01-15T11:27:05-07:00January 4th, 2019|Articles|

Storytelling for Marketing

A captivating story is much more entertaining than a long list of facts. Most consumers will remember being entranced by colorful imagery and playful sounds than cold numbers. Using storytelling, businesses are able to engage more people and build customer loyalty. Here are the four main elements for the foundation of a great story: Perspective [...]

2018-06-25T12:52:00-07:00May 25th, 2018|Articles|

Paid Digital Ads 101

Big data and artificial intelligence shape digital advertising. People leave data trails across the web, empowering algorithms to personalize ads and services to specific users. Ever visit an online shop, only to see an ad for similar products later that day? How about subscription services that keep you hooked by recommending products you like (looking [...]

2018-08-28T03:35:38-07:00July 26th, 2017|Articles, Paid Media|

Web Design 101

User experience (UX) describes your website from a potential client's point of view. It also affects your website's search ranking, because search engines like Google have a vested interest in users' satisfaction with search results. Here are some of the UX priorities our web dev team at Fasturtle takes into account: Website Loading Time Optimizing [...]

2018-07-30T16:03:16-07:00July 19th, 2017|Articles, Website Design|

Social Media 101

On social media, everyone strives to get noticed. With all the noise, how do you get signal through to your audience? Engagement People learn to filter out uninteresting content. Choose a strategy that engages audiences with a consistent voice. Whether fun and playful, serious and confrontational or curious and inquisitive, your social media persona should [...]

2018-07-30T16:03:09-07:00July 12th, 2017|Articles, Social Media|