Pay per click campaigns can be rewarding when done right. But it can be challenging to balance your PPC campaigns with your other digital marketing objectives, especially if your organization is on the smaller side. That's where PPC agencies come in. However, you don't want to choose just any PPC agency when you outsource. You [...]
There isn't an industry the Coronavirus pandemic hasn't affected, including digital marketing. Due to conferences being canceled and employees working remotely, online streaming platforms like Zoom are being used more. There are supply chain issues for products from China, affecting e-commerce. There are a lot more people Googling health topics. To make up for the [...]
It's no secret that Wordpress is one of the most popular open-source content management systems. In fact, every day, more than 500 websites are built using Wordpress. Only 60 to 80 websites are built per day on platforms such as Squarespace and Shopify. But sometimes it can be difficult to create an effective Wordpress website [...]
In this era of social media, marketing has been made easier for businesses. However, many companies are using social media platforms that make it hard to be top of the search list. Therefore, all business owners need to have various strategies that will make them stand out on social media. Here are tips for improving [...]
Small-medium enterprises need all the help they can get. While Google loves them—hence the efforts the company has made to give local firms and companies greater visibility on the SERPs—the odds can be pretty stacked against them. If you are building a small business enterprise in Phoenix, here’s why hiring digital marketing pros will matter [...]
As a good business owner, you’re probably on the lookout for better ways to market your products and services all the time. You’ll want to find out how to generate greater revenue and increase your profit margins. One way to do that is to make sure you keep providing your customers with what they want. [...]
Find better ways to improve your company’s marketing. Take a look at the following strategies and start thinking of a way to incorporate them into your campaigns and efforts. Fix Your Web Design People are visual. They see a bad site, that’s going to make them turn to your competitors. Don’t give them a chance [...]
A wise business owner knows that evolution and growth is the only way to achieve success. If you’ve been doing the same thing for years, it may be wise to revisit your marketing strategy and think about changing it. Here’s why. You Aren’t Getting Results That’s a good enough reason to think about employing new [...]
Find More Customers One of the many challenges small businesses face is finding and keeping customers. When you hire a team of marketing experts, you can count on them to help you achieve your business goals. Digital marketing agencies understand what techniques and campaigns work. They assess and study the profile of your audience until [...]
A captivating story is much more entertaining than a long list of facts. Most consumers will remember being entranced by colorful imagery and playful sounds than cold numbers. Using storytelling, businesses are able to engage more people and build customer loyalty. Here are the four main elements for the foundation of a great story: Perspective [...]
