Email Marketing 101: How to Create Effective Campaigns

If you use email, you probably receive a huge volume of e-newsletters. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. There are so many unopened e-newsletters sitting in people’s inboxes waiting for somebody to pay them a moment of attention, it’s surprising Pixar [...]

2022-11-14T13:42:10-07:00June 21st, 2017|Articles, Content Strategy, Email Marketing|

Comcast did what? FT Digital Pros Discuss Net Neutrality Changes and SEO Content Trends

Today, Fasturtle’s Digital Pros Eric Olsen and Graham Ware caught us up with the most current trends in generating ROI from SEO and content convergence. We also talked about the FCC’s move to repeal net neutrality rules and what that could mean for digital marketing strategy. Internet Service Providers Comment On FCC Website Using Fake Accounts [...]

2017-07-27T10:26:42-07:00May 29th, 2017|Articles|

Digital Marketing Overview

When employing web design firms to create websites for small businesses or websites for local businesses, it's important to consider their understanding of digital marketing. Digital marketing refers to the marketing of products and/or services using digital technologies, including SEO. While digital marketing can include such things as mobile, TV and radio, the primary technology [...]

2017-07-27T12:12:04-07:00February 2nd, 2016|Articles|

How To Align SEO Strategy With Marketing Strategy

Even if your business is local or bricks and mortar, you still want a successful online presence. Marketing your brand should be one of your top priorities. If you're not integrating a keyword and SEO strategy into marketing your company, then you're missing out on significant business opportunities. When it comes to your marketing strategy, [...]

2017-07-27T13:43:35-07:00October 20th, 2015|Articles|

Pointers on Using Mobile Search

Smartphones and other types of mobile tech are ubiquitous, meaning most of your customers are walking around with a connection to you in their pockets! SEO marketing has to shift to accommodate mobile technology and mobile search. Your web presence extends beyond customers’ home computers, these days, and your SEO marketing should reflect that. You [...]

2023-10-03T08:50:48-07:00October 6th, 2015|Articles|

A Menu of Search Engine Marketing Services – Explained

There are times when understanding all there is to know about search engines and how they operate can get downright overwhelming. After all, it's easy enough to get bombarded by terms that seem so ambiguous; acronyms such as SEO, PPC, PR, ROI, SEM and so many others. SEM services, or search engine marketing, is a [...]

2019-03-01T08:26:48-07:00June 16th, 2015|Articles|