Did you know? 92% of searchers will select businesses from the first page of local search results. But if your local business isn’t listed on that first page -- and preferably within the first five results -- you’re less likely to be chosen. If you’re looking for ways to help your small business succeed, hiring [...]
Google may be responsible for 90% of all web searches in the U.S., but once people click to your website, your content is responsible for getting people to stay. And usually, that website content comes in the form of written blog posts, especially when search engine optimization is involved. Having high-quality blog posts is essential [...]
You know that search engine optimization must be important because it seems like every business and marketing blog can’t stop talking about it. However, it can be easy to get caught up in the hype around SEO without really understanding why it’s so important for business. To set the record straight, here are the top [...]
In today's hyper connected world, a lot of the business that used to be conducted in person now starts online. The brick and mortar presence of a business is mostly second to its web presence and how it shows up in a search engine's local SEO (search engine optimization) or social media platform. While the [...]
Social media has come a long way since it first came on the scene. What started out as a way for friends to connect over the internet and share snippets of their lives has now morphed into an opportunity for businesses to reach new customers and increase their brand awareness. Through informational posts and social [...]
Launching a brand new business is undoubtedly an exciting endeavor -- but it can also be immensely nerve-racking. Although you may have consulted the most reliable sources for creating your business, what happens when it comes time to market it to the masses? According to experts, you really shouldn't wait to start marketing your venture. [...]
Social media has become more important for businesses than ever before. And while maintaining a presence on every platform is important, Facebook tends to dominate. In fact, it has just over 65% of all social media user share. As a result, it makes a lot of sense to ensure the social media advertising services your [...]
Last year, there were an estimated 4,083,105,000 internet users worldwide. As you might have guessed, it’s more important than ever for your business to be found online. Digital marketing continues to be one of the best ways to accomplish that goal. However, it’s not always easy to develop and execute this type of strategy. What’s [...]
Although there was once a time where businesses might not have needed a website to thrive, those days are long gone. Now, it's no longer enough to merely have a website; it also needs to be optimized properly so that customers can find you online. Search engine optimization involves a number of techniques -- and [...]
In the digital age, inbound marketing tactics have really taken over. But that doesn't mean that outbound marketing is outdated. Cold calling has been replaced by email marketing -- and when this technique is used correctly, your business can continue to reach both new and established customers. However, not every organization has mastered the finer [...]
