Social media has become more important for businesses than ever before. And while maintaining a presence on every platform is important, Facebook tends to dominate. In fact, it has just over 65% of all social media user share. As a result, it makes a lot of sense to ensure the social media advertising services your [...]
Last year, there were an estimated 4,083,105,000 internet users worldwide. As you might have guessed, it’s more important than ever for your business to be found online. Digital marketing continues to be one of the best ways to accomplish that goal. However, it’s not always easy to develop and execute this type of strategy. What’s [...]
Although there was once a time where businesses might not have needed a website to thrive, those days are long gone. Now, it's no longer enough to merely have a website; it also needs to be optimized properly so that customers can find you online. Search engine optimization involves a number of techniques -- and [...]
In the digital age, inbound marketing tactics have really taken over. But that doesn't mean that outbound marketing is outdated. Cold calling has been replaced by email marketing -- and when this technique is used correctly, your business can continue to reach both new and established customers. However, not every organization has mastered the finer [...]
Pay per click campaigns can be rewarding when done right. But it can be challenging to balance your PPC campaigns with your other digital marketing objectives, especially if your organization is on the smaller side. That's where PPC agencies come in. However, you don't want to choose just any PPC agency when you outsource. You [...]
There isn't an industry the Coronavirus pandemic hasn't affected, including digital marketing. Due to conferences being canceled and employees working remotely, online streaming platforms like Zoom are being used more. There are supply chain issues for products from China, affecting e-commerce. There are a lot more people Googling health topics. To make up for the [...]
It's no secret that Wordpress is one of the most popular open-source content management systems. In fact, every day, more than 500 websites are built using Wordpress. Only 60 to 80 websites are built per day on platforms such as Squarespace and Shopify. But sometimes it can be difficult to create an effective Wordpress website [...]
In this era of social media, marketing has been made easier for businesses. However, many companies are using social media platforms that make it hard to be top of the search list. Therefore, all business owners need to have various strategies that will make them stand out on social media. Here are tips for improving [...]
Small-medium enterprises need all the help they can get. While Google loves them—hence the efforts the company has made to give local firms and companies greater visibility on the SERPs—the odds can be pretty stacked against them. If you are building a small business enterprise in Phoenix, here’s why hiring digital marketing pros will matter [...]
As a good business owner, you’re probably on the lookout for better ways to market your products and services all the time. You’ll want to find out how to generate greater revenue and increase your profit margins. One way to do that is to make sure you keep providing your customers with what they want. [...]
