Google Authorship provides businesses with a way to link any content they have created in places, such as websites and blogs, with their Google+ profiles. When using Google Authorship, the company’s Google+ profile photo appears next to specified content created by that business on the search engine results pages, making it very easy for users [...]
With the explosive growth of smart phones in the market, mobile websites have become a necessity, and mobile apps for small business aren’t far behind. By developing mobile apps for small business as part of an overall strategy for mobile marketing in Phoenix or another city, you offer customers a very simple and convenient way [...]
To reach customers in today’s marketplace, it is essential that businesses establish a strong online presence. Working with a company specializing in small business custom website design will ensure that you have a user and search engine friendly site that will increase visibility and traffic. In addition to a traditional website, businesses today should also [...]
After you have worked with a website design company in Scottsdale to establish a traditional website for your business, you should then consider turning your attention to custom mobile apps. An overwhelming percentage of the market now uses a smartphone, meaning that mobile strategies are becoming increasingly important to the success of overall marketing campaigns. [...]
A 301 redirect is a permanent redirect from an old URL to a new one, automatically transferring users that were unaware of any changes. While many business owners know that redirects are necessary to maintain their search engine rankings, it is common to be unsure of when and how to use 301 redirects to direct [...]
When freshening up an old website with a redesign, it is very easy to lose focus on the bigger picture. Many business owners get caught up in the fun design elements that make their website more visually appealing, and forget that they need to put just as much time and energy into other online marketing [...]
SEO should be one of the most focused upon areas of any campaign for online marketing in Phoenix or another city. When done correctly, SEO keywords and regular optimization will help you to reach your target audience via search engines, which is essential for success. As mentioned in our previous posting, the workings of search [...]
Search engine optimization (SEO) is a highly beneficial, but very complex tool that is essential for successful online marketing in Phoenix and other cities throughout the country. Search engine algorithms have a huge variety of components methodically weighing a number of factors when applying rankings to your websites, so fully understanding how to properly optimize [...]
Launching a new brand along with a new custom website design in Scottsdale and other cities throughout the country is a huge undertaking. There is a seemingly endless amount of work that goes into numerous components of a new brand or rebrand before it is made available to the public. The design of custom websites [...]
Keeping a close eye on digital metrics with a program, such as Google Analytics, is essential to creating a successful campaign for interactive marketing in Scottsdale and other cities throughout the country. Digital metrics offer business owners valuable information about customers, which allows them to make regular tweaks to improve the effectiveness of campaigns. However, [...]
