PPC: Mobile vs. Desktop

The number of Americans performing searches from smartphones has exploded in recent years, and only continues to grow as the technology becomes cheaper and more readily available. Due to this rising statistic, it is now almost impossible for small businesses to have worthwhile conversations about online marketing without addressing mobile search. In order to reach [...]

2017-08-16T14:54:34-07:00May 3rd, 2013|Articles|

Why Facebook Should Be Included In Your Small Business Marketing Plan

Social media marketing is a critical component to include in any online marketing campaign. With social media sites, businesses have a tremendous opportunity to connect and engage with customers on a daily basis. While there are a huge number of sites to choose from when creating a campaign for social media marketing, Facebook is the [...]

2017-08-16T14:56:47-07:00April 30th, 2013|Articles|

The Importance of a Strong Social Media Policy

Traditional websites were once all that was necessary to reach customers, but with the explosion of social media sites, consumer expectations have increased. Businesses today are expected to not only have a website, but also to be active on various online platforms, such as Facebook and Twitter. While most businesses today have embraced social media [...]

2017-08-16T14:58:00-07:00April 26th, 2013|Articles|

8 SEO Basics

Search Engine Optimization (SEO) is an essential component to every company’s online marketing strategy. Without strong search engine programs in Phoenix or other areas throughout the country, it becomes much more difficult for your customers to find you and learn how your business can meet their needs. For this reason, many business owners are turning [...]

2017-08-16T14:58:15-07:00April 23rd, 2013|Articles|

Landing Page Optimization

Landing page optimization is one element that all businesses should focus on when it comes to online marketing in Phoenix or any other city throughout the country. Your landing page is crucial because it is the first place a visitor “lands” after clicking on your link, so it’s important to make a good first impression. [...]

2017-08-17T09:14:24-07:00April 22nd, 2013|Articles|

7 Reasons Why Your Business Should Hire A Blog Writing Service

Blogging is a great tool to include in your company’s strategy for online marketing in Scottsdale or another city throughout the country. It allows companies to provide their customers with valuable information on their business and the industry while also increasing the performance of their search engine optimization programs in Scottsdale. When you provide interesting, [...]

2017-08-17T09:16:31-07:00April 16th, 2013|Articles|

SEO Considerations for a Responsive Site Redesign

When redesigning your small business website in Scottsdale or any other city throughout the country, there are a number of factors that must be taken into consideration. Many business owners tend to think of a site redesign from a purely cosmetic perspective, such as the graphics, buttons, colors and fonts. While you should focus on [...]

2017-08-17T09:33:00-07:00April 4th, 2013|Articles|

77% of Mobile Searches Happen at Home or Work

There are over 100 million active smartphone users in the United States, and this number only continues to grow as technology improves and becomes more affordable. Americans carry their cellphones with them everywhere they go, which makes it easy and convenient to communicate with friends and family via voice and text message at any time [...]

2017-08-17T09:44:45-07:00March 26th, 2013|Articles|