Startups face a fiercely competitive market, which is only more competitive today due to the state of the economy. For this reason, it is essential that you have strong marketing strategies in place from the get go, such as search engine optimization and media advertising strategies, that will break through the clutter, and garner the [...]
Businesses cannot survive without the support of loyal customers, which is why it is absolutely essential that you make an effort to form relationships with your target market. The best way to build and maintain these customer relationships is through regular engagement, which can be accomplished with a strong, integrated online marketing strategy. While many [...]
Keywords are one of the most important components of search engine optimization. While the main goal of keywords is to increase exposure and drive more traffic to your websites, you should keep in mind that these words have meaning beyond search purposes. The keywords a business chooses are the ones that customers will associate with [...]
Public relations is an important component to include in campaigns for online marketing in Phoenix or any other city throughout the nation. A strong PR strategy crafted by companies in media marketing in Phoenix can help your business to gain publicity through various media sources, such as websites, blogs and social media sites. When your [...]
Google penalties are a big headache for business owners as the recovery process for any number of violations can be quite complex. While some penalized businesses knowingly used illegal search engine optimization tricks for their small business websites in Scottsdale, others were completely unaware that their SEO techniques were in violation of Google’s rules. In [...]
Google penalties can be very difficult to recover from. If you receive a Google Webmaster email, also known as a manual action email, informing you of a penalty, you must stay calm and act quickly. It is important to note that Google outlines very specific things that you must do in order to recover from [...]
Search Engine Optimization (SEO) is an important component to online marketing success. In order to be found by customers, it is essential that your website rank as highly as possible on search engine results pages. In addition to your website, it is now also important that you place some of your focus on social SEO, [...]
Facebook very recently took a cue from Twitter and introduced hashtags. Like with other social media sites, Facebook will now direct you to a feed if the hashtag is clicked, showing you the conversation going on about that topic. This is a great addition for Facebook users that want to explore specific topics and join [...]
Individuals worldwide depend upon their smartphones not only for making calls and sending text messages, but also for searching the internet while on the go. An increasing number of consumers are turning to their mobile devices to search for products and services to satisfy immediate needs, making mobile marketing in Scottsdale and other cities an [...]
Facebook is an excellent media marketing tool that allows businesses to connect with their customers and potential customers online. When using Facebook as part of a campaign for social media marketing in Scottsdale, a number of issues should be addressed, including when you plan on engaging with your audience. After developing a strong content strategy, [...]
