Search engine optimization is an essential component of every successful online marketing campaign as optimization helps tremendously in increasing SEO keyword rankings and traffic. While it is important to have a strong singular strategy for search engine optimization, it is also recommended that you integrate this strategy with your other digital marketing strategies in order [...]
When creating marketing strategies for custom websites and custom mobile websites, small businesses tend to focus purely on increasing traffic through various methods, such as search engine optimization and pay-per-click. While it is obviously beneficial to attract more users to your custom websites in Phoenix, it isn’t the only marketing component that requires attention, which [...]
To achieve online marketing success, businesses today must create strategies that revolve completely around the interests of their customers. One important marketing strategy that businesses should be employing is social media marketing in Scottsdale or wherever their business may be located. The majority of customers online today have a high interest in social media, so [...]
In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2013 has begun, it is more [...]
No matter what the industry, it is not uncommon to find the sales and marketing departments at odds with each other. Generally, the sales team believes that their objectives differ greatly from those of the marketing team, and vice versa. Therefore, very rarely, if ever, do the two collaborate. While traditionally the two departments have [...]
Many businesses experience unusually high periods of traffic and conversions during the fourth quarter, and sometimes even into the first, due to spikes in sales over the holiday season. While this is a thrilling time as a business owner, it is important that you always remember the lulls that are likely to occur once holiday [...]
Last year’s Black Friday and Cyber Monday sales topped $65 million and $1 billion dollars, respectively-- and this skyrocketing trend isn’t poised to stop in 2013. These immensely lucrative shopping days have become profoundly important for online retailers, but with recent SEO changes such as Google Hummingbird now in the mix, this year presents interesting [...]
In recent months, YouTube has vastly improved the collection and reporting of analytics. This is a big deal for businesses as they are now offered a more in depth look into how the video marketing tool is working in regards to meeting campaign goals. With this data at their fingertips, businesses gain a better understanding [...]
When setting up an email marketing program, it is important to remember that billions of promotional emails are sent out each day, meaning your customers are regularly bombarded with marketing messages from a variety of businesses. With an inbox full of messages, it is easy to see how customers can become overwhelmed, leading to a [...]
In the United States, there are more than 140 million smartphone users, and this number will only continue to grow in coming years. As such, the interest in mobile app development in Scottsdale and other cities throughout the nation has increased tremendously among those in the small business community. Business owners are beginning to realize [...]
