The goal of SEO is, ultimately, to create content that Google’s users want to find. Simple in theory but more challenging in practice, especially with Google’s ever-expanding list of search algorithm upgrades: Panda: penalizes low-quality sites Penguin: demotes sites with questionable link-building Hummingbird: identifies conversational terms and context, among other things, to return more results [...]
A logo is the first impression the customer gets from a business. It can impact their perception, buying decisions and attitude of a company from the first glance. Designing a logo for your business is not easy and must be carefully planned out and executed. Here are some tips to follow when designing a new [...]
When you hire a custom website designer to build your website, it’s easy to focus on the main pages and the overall look of the site. Certainly those elements are important, but the small details can make a big difference to the visitors on your site. Here are the four most commonly overlooked elements of [...]
A website redesign can be a great boost to a website, but only if it’s done with proper SEO in mind. To successfully execute your site redesign without compromising months or years of investment in SEO, follow the tips below. Evaluate Your Strategy A site redesign presents the perfect opportunity to address page level engagement [...]
For startup companies, a basic SEO foundation and understanding is of crucial importance, and can really help you on your path to success. The search engine techniques below outline how to build a new business through effective SEO in Scottsdale or anywhere your business resides. Know Your Concepts and Keywords - Determine which customer behaviors [...]
Time magazine listed Pinterest among its 50 Best Websites of 2011 and TechCrunch named the company the best new startup of 2011. It’s no surprise that businesses are jumping on the social media platform to increase their visibility and profits. Pinterest's popularity has suddenly exploded since 2011 by offering a new channel for businesses to connect [...]
Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand, unfortunately, in many of these circumstances, marketers fail to notice the big mistakes they’re making in promoting their brand. [...]
In the age of digital marketing it is common for business owners to feel overwhelmed. An easy way to offset this insecurity is to take advice from a well-meaning friend or colleague, unfortunately this reliance on information sharing can lead to mistakes and misinformation. Below are the 5 most common marketing mistakes we at Fasturtle, [...]
Have questions about SEO? You’re not alone. As the search engine marketing experts in Scottsdale, we at Fasturtle have compiled a quick rundown reference for the 5 most frequently asked SEO questions we hear: 1. We have the same content on two different URLs – Do search engines realize it’s the same page? Usually the [...]
In recent years, there has been an explosion of smartphones in the marketplace. The technology is now widely available in all corners of the world at affordable prices, creating a network of over a billion users. These users perform multiple mobile searches every second of every day, making this a great opportunity for marketers. Of [...]
