A wise business owner knows that evolution and growth is the only way to achieve success. If you’ve been doing the same thing for years, it may be wise to revisit your marketing strategy and think about changing it. Here’s why. You Aren’t Getting Results That’s a good enough reason to think about employing new [...]
Find More Customers One of the many challenges small businesses face is finding and keeping customers. When you hire a team of marketing experts, you can count on them to help you achieve your business goals. Digital marketing agencies understand what techniques and campaigns work. They assess and study the profile of your audience until [...]
A captivating story is much more entertaining than a long list of facts. Most consumers will remember being entranced by colorful imagery and playful sounds than cold numbers. Using storytelling, businesses are able to engage more people and build customer loyalty. Here are the four main elements for the foundation of a great story: Perspective [...]
SSL stands for Secure Sockets Layer and it is the basic security level you need on your website in order to protect data that travels back and forth between a web browser and the server. SSL security is used anywhere you see a URL with ‘https’ instead of just ‘http’. If you’ve ever bought anything [...]
Big data and artificial intelligence shape digital advertising. People leave data trails across the web, empowering algorithms to personalize ads and services to specific users. Ever visit an online shop, only to see an ad for similar products later that day? How about subscription services that keep you hooked by recommending products you like (looking [...]
User experience (UX) describes your website from a potential client's point of view. It also affects your website's search ranking, because search engines like Google have a vested interest in users' satisfaction with search results. Here are some of the UX priorities our web dev team at Fasturtle takes into account: Website Loading Time Optimizing [...]
On social media, everyone strives to get noticed. With all the noise, how do you get signal through to your audience? Engagement People learn to filter out uninteresting content. Choose a strategy that engages audiences with a consistent voice. Whether fun and playful, serious and confrontational or curious and inquisitive, your social media persona should [...]
Search engine optimization strategies change based on Google announcements and industry studies, in which digital pros test and analyze SEO performance. It’s our job to keep up with the latest and adapt our SEO strategies accordingly. Links: Not Just for Sausages Links come in at the top of Google ranking factors. Incoming links from other [...]
Local SEO refers to optimizing your business’s online presence so that users doing proximity searches find your listing at the top of search engine results pages (SERPs). According to WordStream, 72% of consumers visit a store within five miles after doing a local search. Google “near me” searches doubled in 2016, and 40% of consumers [...]
If you use email, you probably receive a huge volume of e-newsletters. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. There are so many unopened e-newsletters sitting in people’s inboxes waiting for somebody to pay them a moment of attention, it’s surprising Pixar [...]
