Creating an ad campaign and coming up with marketing ideas for products is relatively straightforward. But what do you do if the product you want to market is a blog? Finding your target audience seems a lot harder than it would be with a product. If you sell curtains, you want to target people who [...]
We’re getting closer and closer to a new normal in website use. Today’s web surfers are more likely to be on their phone or tablet than on a computer. The wide range of formats, dimensions, and screen qualities that people are using has made it harder to design a website that looks great no matter [...]
Have you ever arrived at a website only to decide that you don’t want to work with the people whose site you’re seeing? There are a lot of little cues and clues that can lead you to distrust a site. Some have more to do with the website creator while others are simply mistakes in [...]
Everyone wants a free website, but creating a website for yourself in order to save cash isn’t easy. There are many things you should consider before you start building a website. Learn about the platforms available. Look at a lot of websites to figure out what you do and don’t like. And take the time [...]
Wordpress is one of the most popular platforms for website creation today. Part of the reason it’s so popular is that using Wordpress is relatively easy. Learning Wordpress doesn’t necessarily require that you understand how to use CSS or HTML, but if you do want to learn those languages there are tools to use so [...]
The use of the word brand has gained popularity for websites and bloggers, especially as more and more people become their own marketers. In everyday life you may say you know what a brand is, it’s the name on the packaging of any product, such as Nike or Google. But in marketing terms, the branding [...]
Understanding the way Google ranks websites is critical to being able to serve up just what Google wants. In more ways than one, Google controls who has access to your website. Of course if someone has the link, they can easily go to your site. But Google is the most used search engine, so it’s [...]
By now you’re probably wondering just what kind of SEO optimization tips we might actually give you. Well, this blog is full of them, but it’s critical to understand why you’re doing what you’re doing. One of the things we want you to understand, above all else, is that SEO optimization tips are changing all [...]
Now that you’re thinking seriously about why anyone wants to learn SEO tips and take SEO advice from blogging professionals online, let’s get into the nitty gritty. Are there certain things you must learn about SEO in order to get noticed by search engines? And how can you make sure you’re following SEO tips correctly? [...]
Search engine optimization (SEO) should be familiar to you if you have done any work online. It’s a term that’s tossed around a lot, mostly from people who want to sell you SEO services or advertise their expertise by mentioning SEO techniques. In our three part series on mastering SEO, we share SEO basics for [...]
