When employing web design firms to create websites for small businesses or websites for local businesses, it's important to consider their understanding of digital marketing. Digital marketing refers to the marketing of products and/or services using digital technologies, including SEO. While digital marketing can include such things as mobile, TV and radio, the primary technology [...]
Even if your business is local or bricks and mortar, you still want a successful online presence. Marketing your brand should be one of your top priorities. If you're not integrating a keyword and SEO strategy into marketing your company, then you're missing out on significant business opportunities. When it comes to your marketing strategy, [...]
Smartphones and other types of mobile tech are ubiquitous, meaning most of your customers are walking around with a connection to you in their pockets! SEO marketing has to shift to accommodate mobile technology and mobile search. Your web presence extends beyond customers’ home computers, these days, and your SEO marketing should reflect that. You [...]
So, you've written the best blog post ever. After coming up with a great title and fabulous content you are confident this one will be the one that finally breaks through. You've been doing this for a while now and just know this post will show up on page one of the search results. When [...]
There are times when understanding all there is to know about search engines and how they operate can get downright overwhelming. After all, it's easy enough to get bombarded by terms that seem so ambiguous; acronyms such as SEO, PPC, PR, ROI, SEM and so many others. SEM services, or search engine marketing, is a [...]
Spam — everyone gets it, but most people don’t want it. Spam is email or other marketing materials that customers do not ask for but are sent to them anyway. Most of the time, spam is irritating to your clients, and it can give you a bad reputation among your customers. You might think it’s [...]
Your web presence is the cornerstone of your online SEO marketing plans — without a great website and associated web presence you’re missing out on a big business opportunity! Whether you’re just starting out, or hoping to improve your already existing web presence, there are ways you can better your web presence to better your [...]
Your dedicated customers probably know that you have a web presence, but what about new customers, or people who have yet to encounter your business? Using your web presence to capture new business, and remind existing customers of your products and services, can only help with your company’s success. Here’s how to use SEO marketing [...]
Nearly every business has an online presence these days – it’s rare to discover a business, no matter how small, without some sort of internet or social media presence. Whether you have had a website for a long time or are just dipping your toes into the web world, there are steps you can take [...]
Your local business is expanding – great! As you step into the world of branding and identity and develop your social presence on the internet, you might feel a bit lost. Avoid making these common mistakes and you are more likely to succeed. When people Google a local business, they’ll find you and be happy [...]
