Nearly every business has an online presence these days – it’s rare to discover a business, no matter how small, without some sort of internet or social media presence. Whether you have had a website for a long time or are just dipping your toes into the web world, there are steps you can take [...]
Your local business is expanding – great! As you step into the world of branding and identity and develop your social presence on the internet, you might feel a bit lost. Avoid making these common mistakes and you are more likely to succeed. When people Google a local business, they’ll find you and be happy [...]
If you don’t know about the inner workings of Google graph, search engine optimization techniques, and Google local business tools, you may not fully understand just how much work goes into having your website appear high up in Google search engine results page rankings. You want your customers to find your site by searching for [...]
Email is a great way to market to your customers and keep up with your web presence, but you should never send spam on purpose. Spam, whether it is through email or search engine spam, is unwanted and irritating to customers – and that is if your emails even get past the spam filter! Spam [...]
The QUART mindset helps businesses reach their potential with search engine optimization, making it easier to figure out how to use SEO to your advantage. QUART stands for Quality, Uniqueness, Authority, Relevance, Trust, each an important value in making your content the best it can be. Quality Anyone can churn out several hundred words on [...]
Web internet marketing and ecommerce website design should be carefully considered with a plan put in place before hitting publish. You will want to launch your local business as a fully developed site to best impress your future clients, furthering your chances of success rather than starting out with something half-finished. 1. Develop a Clearly [...]
Business entrepreneurship might seem like a piece of cake – think of a great business idea, implement it, and watch your company take off! But as anyone involved in business entrepreneurship knows, there are hidden pitfalls, challenges, and tips and tricks to business entrepreneurship that you might not know. Here are a few things that [...]
Nearly every business has a web presence and a social presence these days, and if you don’t, you are probably searching for online marketing help, recognizing the importance of the internet in helping your business grow and succeed. Customers use the internet to search, shop, and otherwise connect with the commercial world, making your web [...]
When to Incorporate Your Online Business An online business may start small and suddenly turn into something bustling and very business-like. When is the moment that incorporating a business is going to be beneficial for an online business? Here are some of the basics about incorporating a business and why it may be a good [...]
Google Analytics is one of the most valuable tools that Google has created, short of their main service of being a search engine. If you don’t know how to use Google Analytics, it’s time to do some Google Analytics training so that you become comfortable and familiar with the tools on the Google Analytics Dashboard. [...]
