User experience (UX) describes your website from a potential client's point of view. It also affects your website's search ranking, because search engines like Google have a vested interest in users' satisfaction with search results. Here are some of the UX priorities our web dev team at Fasturtle takes into account: Website Loading Time Optimizing [...]
On social media, everyone strives to get noticed. With all the noise, how do you get signal through to your audience? Engagement People learn to filter out uninteresting content. Choose a strategy that engages audiences with a consistent voice. Whether fun and playful, serious and confrontational or curious and inquisitive, your social media persona should [...]
Search engine optimization strategies change based on Google announcements and industry studies, in which digital pros test and analyze SEO performance. It’s our job to keep up with the latest and adapt our SEO strategies accordingly. Links: Not Just for Sausages Links come in at the top of Google ranking factors. Incoming links from other [...]
Local SEO refers to optimizing your business’s online presence so that users doing proximity searches find your listing at the top of search engine results pages (SERPs). According to WordStream, 72% of consumers visit a store within five miles after doing a local search. Google “near me” searches doubled in 2016, and 40% of consumers [...]
If you use email, you probably receive a huge volume of e-newsletters. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. There are so many unopened e-newsletters sitting in people’s inboxes waiting for somebody to pay them a moment of attention, it’s surprising Pixar [...]
Today, Fasturtle’s Digital Pros Eric Olsen and Graham Ware caught us up with the most current trends in generating ROI from SEO and content convergence. We also talked about the FCC’s move to repeal net neutrality rules and what that could mean for digital marketing strategy. Internet Service Providers Comment On FCC Website Using Fake Accounts [...]
Online marketing can be a very tricky course to navigate. If you've done any research on it at all, then you've probably noticed that there's a fairly large number of self-proclaimed "marketing gurus" all over the web - and they all harp on how essential one marketing strategy or another is to your campaign. In [...]
A short, 10 minute, informational segment on how you triple traffic to your website! Listen Now →
When employing web design firms to create websites for small businesses or websites for local businesses, it's important to consider their understanding of digital marketing. Digital marketing refers to the marketing of products and/or services using digital technologies, including SEO. While digital marketing can include such things as mobile, TV and radio, the primary technology [...]
Even if your business is local or bricks and mortar, you still want a successful online presence. Marketing your brand should be one of your top priorities. If you're not integrating a keyword and SEO strategy into marketing your company, then you're missing out on significant business opportunities. When it comes to your marketing strategy, [...]
