PPC ads help you get the traffic you need while you get your SEO strategy off the ground. With PPC advertising, you can get the customers you want and expand your consumer base.

PPC: What is it?

PPC stands for Pay Per Click and is a form of online advertising. Using PPC campaigns and ads improves the visibility of your brand and business on search engines. Why does that matter? The greater the visibility of your brand, the easier it is for your customers to find you online. That’s traffic you may not get organically yet if your business is just starting out.

How Does it Work?

Think about how you use Google. When you search for something online, ads in a green box pop up. Those are PPC ads. By giving you the top spot on the SERPs, potential customers can easily find their way onto your pages. With paid advertising like PPC, your customers won’t need to scour through pages just to find your site. That makes it much more likely for them to click on your link over the rest of your competition. The more customers who click on those ads, the more traffic you get to your site.

When is it Right for Your Business?

Pay Per Click services can be costly when used ineffectively. That’s why it pays to have a marketing strategy when you use them. That includes using PPC with SEO. Most startups or new businesses use PPC to get the traffic they need when they launch their products or services on the market, since paid advertising means they can count on the ads generating instant traffic to their pages. Organizations that use search engine optimization campaigns know they’re playing the long game. This takes time to set up. While that’s happening, companies can rely on PPC advertising to bridge the gap. Once the firm’s SEO campaigns are caught up, that, coupled with the company’s PPC ads, will give your traffic and conversions a boost.

How do you Achieve PPC Campaign Success?

Don’t try to handle the pay per click campaigns on your own, not if you haven’t got the skills and knowledge to do the job right. Look for an experienced PPC consultant to help you instead. If you want to leverage PPC advertising for your business, get in touch with Fasturtle Digital’s PPC experts. With pros, you’re sure to get the results you want.