Digital Marketing Resources & Articles
Browse through our blog page to find updates and informative content on Local SEO, digital marketing, reputation management, social media advertising, and more.
Healthcare Companies Using Social Media: The Pro’s and Con’s
Social networks are excellent tools for companies looking to enhance their visibility and connect with consumers on a large-scale yet personal level. Some industries, such as fashion and travel, have [...]
Building Customer Trust Through Data Management
People today are less concerned about data privacy than they were just ten years ago. When Amazon first began offering suggestions based on purchase habits, consumers were uncomfortable. Today, they [...]
Signs You’re Putting Marketing on the Back Burner
Your client relationships took time and dedication to build, and they need constant work and attention to stay strong. That includes your digital marketing efforts, which should never be put [...]
5 Tips to Integrating Followers Into Your Content Marketing
Content marketing that captivates and entertains is a big challenge for consumers and businesses today. Luckily, digital marketing has come a long way from standard interruptive advertising, moving into shareable, [...]
What to Do If Penguin Hits Your Website
Bouncing back from a Penguin hit is no small feat. The Google algorithm’s effects can be devastating, leaving many businesses wondering how, or if, they will ever recover. Should you [...]
Identifying Goals of an SEO Campaign
For SEO’s in Scottsdale, the hardest part of any digital marketing campaign is prioritization. SEO’s today do a little bit of everything— from building links and garnering traffic to mastering [...]
Get to Know Instagram!
Instagram— that cute little rainbow camera app— has grown into a social network powerhouse in just a few short years. With hundreds of millions of users and billions of photos [...]
The Basics of Link Building
Over 80 percent of businesses using SEO in Scottsdale and around the country spend thousands of dollars on it every month, and yet there is still no standard definition for [...]
Tailoring Content for Social Media Channels
Feeling intimidated by all the social networks out there today? Don’t be. At their root, they are all the same: they help people connect like never before. When used correctly, [...]