Digital Marketing Resources & Articles
Browse through our blog page to find updates and informative content on Local SEO, digital marketing, reputation management, social media advertising, and more.
5 Tips to Integrating Followers Into Your Content Marketing
Content marketing that captivates and entertains is a big challenge for consumers and businesses today. Luckily, digital marketing has come a long way from standard interruptive advertising, moving into shareable, [...]
What to Do If Penguin Hits Your Website
Bouncing back from a Penguin hit is no small feat. The Google algorithm’s effects can be devastating, leaving many businesses wondering how, or if, they will ever recover. Should you [...]
Identifying Goals of an SEO Campaign
For SEO’s in Scottsdale, the hardest part of any digital marketing campaign is prioritization. SEO’s today do a little bit of everything— from building links and garnering traffic to mastering [...]
Get to Know Instagram!
Instagram— that cute little rainbow camera app— has grown into a social network powerhouse in just a few short years. With hundreds of millions of users and billions of photos [...]
The Basics of Link Building
Over 80 percent of businesses using SEO in Scottsdale and around the country spend thousands of dollars on it every month, and yet there is still no standard definition for [...]
Tailoring Content for Social Media Channels
Feeling intimidated by all the social networks out there today? Don’t be. At their root, they are all the same: they help people connect like never before. When used correctly, [...]
What is Native Advertising?
Native advertising is a relatively new concept. In fact, fewer than half of the respondents surveyed in Copyblogger's 2014 State of Native Advertising Report knew what it was. Several years [...]
The True Value of (Quality) Backlinks
You are probably used to being judged by the company you keep in the outside world. If you hang out with a powerful CEO, people will think you are powerful. [...]
10 Tips for Managing an Online Community
With the rise of social media, companies are finding themselves with large online communities that need to be managed. It is important that companies manage these communities correctly in order [...]