You've likely visited a website that has a little popup message at the bottom alerting you that the website uses cookies. Cookies are the data collected from users, like the products they added to a shopping cart. With this information, marketers could create ads to specifically retarget people who showed interest in their products by [...]
Quality score and click-through rate are common metrics to follow when monitoring the success of your pay-per-click campaign and looking for ways to optimize. What can you do to increase your PPC CTR and quality score? Use extensions in your PPC campaign! There are many different types of Google ad extensions you can [...]
Did you know the eighth most popular reason people use social media is to research new products to buy? Many of those users also purchase products on social media. Social media advertising is also less expensive than advertising on Google. But...Is social media targeting as effective as Google? YES! Advertisers on social media [...]
Did you know 46% of all searches on search engines are for local businesses? Ensuring your local listings are complete and accurate helps local customers find your business! Although about 90% of all searches are conducted on Google, it's important you keep all of your local listings updated. For those searching on Bing or Yelp, [...]
Voice search has been around since 2011, yet most websites are not yet optimized to appear in voice search results. This is likely because business owners are unaware that they need different website optimizations that specifically target voice search. Another reason they may be holding off on optimizing for voice search is that they are [...]
Why search engine optimization (SEO) is essential for your business Consumers typically research products and services prior to making a purchase. That research begins on search engines like Google. Between 70-90% of users don’t look past the first page of search results. So if your business is not landing on the first page or in [...]
Did you know 46% of all searches on search engines are for local businesses? Local listings help local customers find your business! Keeping your listings from all major local sites and directories updated with updated hours and images ensures customers in your local area see your products and services. Additional Infomation and Tips on [...]
PPC advertising on Google is an effective solution for generating high quality leads for your business. 46% of searchers click on ads located in the top 3 spots in Google search results. By writing informative, engaging ads with the correct targeting and keywords, PPC ads generate high-quality ads for your business. How Google Ads [...]
Social media is more than just a trend. It’s a way for your business to stay relevant, grow brand awareness, and build credibility as a leader in your industry. In order to get the most from your social media efforts, you need to boost social media engagement. How do you increase follower engagement [...]
It's highly unlikely that a consumer will convert after just one interaction with your business. Statistically, it takes between 14 and 21 interactions, or touches, for a consumer to convert. During that time, consumers are gathering valuable information about your business like customer reviews and satisfaction, your overall reputation, certifications or awards you've received, your [...]
