Why Should You Use Conversational Marketing? Conversational marketing is customer-centric! It helps you build relationships with your customers. Chatbots and messaging apps show that you prioritize customer service by answering consumer questions and helping them gather the information needed to decide whether or not to convert. Benefits of Chatbots & Messaging Apps: Can [...]
Including videos on your website makes it 50 times more likely to show up in organic search results compared to text only websites. What makes video so superior in the content world? It's personal! People can see someone talking, hear the tone of their voice and get a look at the people working for the [...]
Your website is a great source of information. Why not leverage it as a sales tool as well? With the right design, your website can be a great sales tool for your business! Your website should encourage users to: Engage with your business Search through multiple web pages Contact you Schedule a consultation or [...]
The goal of every business is to create buzzworthy content that interests their online audience. Content that is shared and viewed online is great for business because it helps bring in new people who would not have otherwise known about your upcoming promotion or exciting new services that you are able to offer. Your [...]
You've likely visited a website that has a little popup message at the bottom alerting you that the website uses cookies. Cookies are the data collected from users, like the products they added to a shopping cart. With this information, marketers could create ads to specifically retarget people who showed interest in their products by [...]
Quality score and click-through rate are common metrics to follow when monitoring the success of your pay-per-click campaign and looking for ways to optimize. What can you do to increase your PPC CTR and quality score? Use extensions in your PPC campaign! There are many different types of Google ad extensions you can [...]
Did you know the eighth most popular reason people use social media is to research new products to buy? Many of those users also purchase products on social media. Social media advertising is also less expensive than advertising on Google. But...Is social media targeting as effective as Google? YES! Advertisers on social media [...]
Did you know 46% of all searches on search engines are for local businesses? Ensuring your local listings are complete and accurate helps local customers find your business! Although about 90% of all searches are conducted on Google, it's important you keep all of your local listings updated. For those searching on Bing or Yelp, [...]
Voice search has been around since 2011, yet most websites are not yet optimized to appear in voice search results. This is likely because business owners are unaware that they need different website optimizations that specifically target voice search. Another reason they may be holding off on optimizing for voice search is that they are [...]
Why search engine optimization (SEO) is essential for your business Consumers typically research products and services prior to making a purchase. That research begins on search engines like Google. Between 70-90% of users don’t look past the first page of search results. So if your business is not landing on the first page or in [...]
