If your business relies on data analysis to make informed decisions, it's crucial to make the switch to Google Analytics 4 (GA4) now. GA4 is a significant upgrade from Universal Analytics (UA) that offers more features, flexibility, and accuracy. By making the switch, you can stay competitive and future-proof your business. Read our recent blog [...]
If you are a business owner, you might have heard of the benefits of integrating Google Analytics 4 (GA4) into your marketing strategy. However, with a limited amount of time and resources, it can be overwhelming to take on this task alone. That's where a digital marketing agency can help. They can assist in the [...]
SEO (Search Engine Optimization) can have a profound impact on your company, specifically impacting: 1: Visibility The primary goal of SEO is to improve the visibility of your website on search engines like Google, Bing, and Yahoo. If your website ranks higher in search engine results pages (SERPs), it is more likely to be seen [...]
Small businesses should consider hiring a website and digital marketing firm for several reasons, including: 1. Expertise A website and digital marketing firm specializes in building and promoting websites, and they have the expertise to help your small business create a professional and effective online presence. 2. Time-saving By outsourcing your website and digital marketing [...]
2021 has been anything but predictable but one thing is for certain, digital is the way. When it comes to businesses, it’s a must to build an impressive online presence to attract more customers and connect with more people. Fasturtle dedicates themselves to helping their clients make waves in their respective markets and bring [...]
As we mentioned last week, digital marketing is always changing and the strategy you had in place two years ago may not work for you today. How do you know when it’s time to change your marketing strategy? You should regularly review the results of your campaigns, tracking specific metrics and KPIs based on your [...]
Like many industries, the world of digital marketing is always changing. Advertising that worked two years ago may not provide the same results today. So what’s changed? What can you do differently? Make it personal! Learn about your target audience and speak to them not at them. Add personalization to all aspects of your marketing [...]
Advertising on Facebook and Instagram is a great way to reach new customers. For one thing, you can place your ads in front of someone who may not be searching for your products or services but is likely to convert. These platforms are also very visual, allowing businesses to get creative and attract new customers [...]
It’s no secret that content marketing, such as a blog, can drive a lot of traffic to your website. However, in order to get the most out of your content marketing efforts you need to post high quality blogs that your audience will want to read. So what makes a good blog topic? Put yourself [...]
Social media is widely used by businesses to build brand awareness. The stories feature is often overlooked by businesses but can be a great way to further engage with and learn about your customers. Because the content is only viewable for 24 hours you can post about new products, flash sales, or expert tips to [...]
