Launched on April 24th, Google Penguin is the latest update to the Google algorithm, changing the way backlink profiles are evaluated on websites. Any site that relies on unnatural links, such as exact match anchor text or comment spam, 65 percent or more of the time, is now on Google’s radar. Under the new algorithm [...]
Email marketing is a great tool to use to directly communicate with customers. They have establishing an interest in your company and products or services and signed up for your email list, establishing the expectation of a long term relationship. Your goal is to provide these customers with information that will resonate and grab their [...]
Social media is shaking up how search engines are performing rankings. Rankings used to be determined purely by a company’s website, which included factors such as the content, meta tags and site structure in regards to SEO. Now, search engines are taking social media sites, such as Facebook and Twitter, into account by looking at [...]
E-mail marketing is an efficient, low-cost way for businesses to keep in touch with customers. By developing a great campaign, you can gain brand recognition, improve conversion rates, grow the return on your marketing investments and attract new customers. In order to be successful with e-mail marketing, you must develop a well thought out marketing [...]
Businesses should place images on their websites to act as a relevant visual aid for their written content on each page. While businesses typically do this to make their websites more visually appealing, many don’t realize that they can actually drive traffic back to their sites by optimizing their images for search. Consider the following [...]
In today’s world, it is essential that your business be using social media pages to engage with your customers and stay relevant in an ever changing and competitive marketplace. Reputation is a huge factor in the growth or decline of a business, and now much of your business reputation is built or destroyed online. The [...]
Online marketing is one of the best mediums for driving offline conversation. Researchers at the Keller Fay Group found that in 15% of conversations about products and 23% of conversations about services, included a reference to something seen online. Measurement systems typically monitor digital metrics such as clicks, shares and re-tweets to determine how successful [...]
Popular search engines are known for constantly changing their search algorithm, none more so than Google. In January of 2012 alone, Google announced more than 30 updates to their algorithm and scheduled hundreds of additional updates by the close of the year. Failing to adjust your search engine optimization strategy in accordance with these updates [...]
A common problem that business owners encounter when writing press releases is that the content of the release isn’t truly a piece of news. Although potentially informative and interesting to those within the company, journalists and other readers want legitimate news and will quickly overlook a press release if it isn’t just that. Understanding the [...]
User engagement is the key to any successful social media strategy. A company that continuously posts content ranging from sales pitches to stale, irrelevant information will not be successful in developing a relationship with their customers. Repeat offenders will quickly discover that if social media is not used in the right way, fans will develop [...]
