A bounce rate is the percentage of people who visit only one page of your custom website in Scottsdale or another city before clicking the back button. If you have a high bounce rate upward of 60 percent, this is typically a cause of concern and should be investigated. While high bounce rates can often [...]
The Resurgence of Long-Tail Keywords Long-tail keywords are a combination of three or more search terms that are more specific to the product or service than one or two search terms alone. Traditionally, long-tail keywords have not been as popular a choice in search engine programs in Phoenix as they have less search volume than [...]
There are over 100 million active smartphone users in the United States, and this number only continues to grow as technology improves and becomes more affordable. Americans carry their cellphones with them everywhere they go, which makes it easy and convenient to communicate with friends and family via voice and text message at any time [...]
Email marketing in Phoenix is one of the most effective marketing methods businesses can employ. It’s a great way to engage with customers on a regular basis and generally earns businesses a greater return on investment. One of the largest complaints that businesses have about email marketing in Phoenix, however, is that customers sign up [...]
The click through rate from the search results page is a metric that businesses should be closely monitoring. Over half of all users click on the first result generated by a search engine, so it’s important that your business have a strategy for search engine optimization in Phoenix or wherever your business may be located. [...]
The majority of those working in online marketing in Phoenix today do so in small teams of five or less people. These small marketing teams are powerhouses, using their time effectively to achieve goals by generating leads, creating content and managing multiple communication tools and mediums. When working in small marketing teams, it is essential [...]
For many Arizona businesses, Google Analytics code is something that was initially set up on their websites for SEO in Phoenix and then was left alone. As businesses made changes in design to their small business websites in Phoenix through the years, they didn’t make changes to their code, but rather copy and pasted the [...]
Top 5 Quick Tips for Effective PPC Campaigns Looking to implement a PPC (Pay-Per-Click) ad campaign can be a challenging endeavor, especially if you lack the knowledge on how search engines read and index pages, and the necessary campaign components to set up and run a cost-effective PPC ad campaign. As one of the top [...]
Facebook has announced the launch of a new search engine that will improve the search experience for users on the site, meaning businesses should prepare to update their social media and SEO programs in Phoenix. Instead of using Google’s search function within Facebook, the site will use Graph Search, which will be powered by Microsoft’s [...]
On average, Internet users spend 10 second looking at a website before deciding whether or not to click further into the site or hit the back button. For this reason, web copywriting in Scottsdale should always be geared toward the needs and wants of the customer. Of course you should talk about your business, but [...]
