The click through rate from the search results page is a metric that businesses should be closely monitoring. Over half of all users click on the first result generated by a search engine, so it’s important that your business have a strategy for search engine optimization in Phoenix or wherever your business may be located. [...]
The majority of those working in online marketing in Phoenix today do so in small teams of five or less people. These small marketing teams are powerhouses, using their time effectively to achieve goals by generating leads, creating content and managing multiple communication tools and mediums. When working in small marketing teams, it is essential [...]
For many Arizona businesses, Google Analytics code is something that was initially set up on their websites for SEO in Phoenix and then was left alone. As businesses made changes in design to their small business websites in Phoenix through the years, they didn’t make changes to their code, but rather copy and pasted the [...]
Top 5 Quick Tips for Effective PPC Campaigns Looking to implement a PPC (Pay-Per-Click) ad campaign can be a challenging endeavor, especially if you lack the knowledge on how search engines read and index pages, and the necessary campaign components to set up and run a cost-effective PPC ad campaign. As one of the top [...]
Facebook has announced the launch of a new search engine that will improve the search experience for users on the site, meaning businesses should prepare to update their social media and SEO programs in Phoenix. Instead of using Google’s search function within Facebook, the site will use Graph Search, which will be powered by Microsoft’s [...]
On average, Internet users spend 10 second looking at a website before deciding whether or not to click further into the site or hit the back button. For this reason, web copywriting in Scottsdale should always be geared toward the needs and wants of the customer. Of course you should talk about your business, but [...]
When it comes to the design of a website, consumers will judge a book by its cover. For many customers, your website is the place where they learn that your business exists, so it’s important to make a great first impression. You can be a really great business with exceptional products or services, but if [...]
The most successful businesses are those that are able to form a strong connection with the customer. People want to support businesses that they are able to connect with on a personal level. This can best be achieved by engaging with customers and potential customers using social media marketing. With the invention of laptops, smartphones [...]
When it comes to your website, balance is key. Search engine optimization in San Diego or any other city should be done for users and search engines, never just one or the other. Search engines have specific requirements that must be met in order for a page to rank highly in search. While it is [...]
When it comes to Search Engine Optimization (SEO), the quality of your website is a huge factor in whether or not your business will earn successful results. Search engines seek to provide users with the highest quality websites that match the words or phrases the user entered in the search bar. In addition to optimizing [...]
