In today’s online world, it is important for small businesses to establish a strong online presence in order to stay competitive. Business owners must have a well-designed small business website in San Diego or wherever their business may be located, as well as a strong integrated marketing strategy that includes such tools as search engine [...]
Before a customer considers purchasing products or services from a company, they will typically run a search online. If your business doesn’t have a strong search engine optimization strategy, you give the power to others, such as competitors, to tell the story of your company for you. In order to tell customers the story that [...]
With 72 hours of video being uploaded to YouTube each minute, there is always fresh material that will continuously drive users to the site. Due to the very high levels of traffic each day, YouTube advertisements are a tool that should be considered when designing or revamping a marketing campaign in San Diego or any [...]
In February 2011, Google released a brand new search engine algorithm called Panda in an attempt to filter out the spammy based sites (sites that contain a lot of advertisements), in addition to websites that were using black-hat SEO (techniques such as hidden keywords) against sites with high quality content. Upon its release, thousands of [...]
Pinterest is a popular social site among consumers, with 47 percent of online shoppers making a purchasing decision based on something they have seen posted on the site. With a statistic such as this, businesses should be taking advantage of all the benefits the site can offer. In addition to reaching a large target audience, [...]
Link building is a beneficial tool for online marketing in Phoenix. It is an excellent search engine technique that can improve your search rankings overtime, and can also lead to increased exposure, targeted traffic and conversions. While there are a variety of ways that businesses build links, one of the most widely used and effective [...]
Landing pages are an essential component for SEO rankings in Scottsdale and cities throughout the country, which many businesses tend to forget. Instead of focusing some of their efforts on landing pages, businesses tend to focus purely on keyword research and optimization of pages to help increase rankings. While high rankings do allow business websites [...]
The number of Americans performing searches from smartphones has exploded in recent years, and only continues to grow as the technology becomes cheaper and more readily available. Due to this rising statistic, it is now almost impossible for small businesses to have worthwhile conversations about online marketing without addressing mobile search. In order to reach [...]
Social media marketing is a critical component to include in any online marketing campaign. With social media sites, businesses have a tremendous opportunity to connect and engage with customers on a daily basis. While there are a huge number of sites to choose from when creating a campaign for social media marketing, Facebook is the [...]
Traditional websites were once all that was necessary to reach customers, but with the explosion of social media sites, consumer expectations have increased. Businesses today are expected to not only have a website, but also to be active on various online platforms, such as Facebook and Twitter. While most businesses today have embraced social media [...]
