A 301 redirect is a permanent redirect from an old URL to a new one, automatically transferring users that were unaware of any changes. While many business owners know that redirects are necessary to maintain their search engine rankings, it is common to be unsure of when and how to use 301 redirects to direct [...]
When freshening up an old website with a redesign, it is very easy to lose focus on the bigger picture. Many business owners get caught up in the fun design elements that make their website more visually appealing, and forget that they need to put just as much time and energy into other online marketing [...]
SEO should be one of the most focused upon areas of any campaign for online marketing in Phoenix or another city. When done correctly, SEO keywords and regular optimization will help you to reach your target audience via search engines, which is essential for success. As mentioned in our previous posting, the workings of search [...]
Search engine optimization (SEO) is a highly beneficial, but very complex tool that is essential for successful online marketing in Phoenix and other cities throughout the country. Search engine algorithms have a huge variety of components methodically weighing a number of factors when applying rankings to your websites, so fully understanding how to properly optimize [...]
Launching a new brand along with a new custom website design in Scottsdale and other cities throughout the country is a huge undertaking. There is a seemingly endless amount of work that goes into numerous components of a new brand or rebrand before it is made available to the public. The design of custom websites [...]
Keeping a close eye on digital metrics with a program, such as Google Analytics, is essential to creating a successful campaign for interactive marketing in Scottsdale and other cities throughout the country. Digital metrics offer business owners valuable information about customers, which allows them to make regular tweaks to improve the effectiveness of campaigns. However, [...]
In today’s market, businesses must have strategies in place for social media marketing, which includes active profiles on social media sites. There are a seemingly endless number of social media sites that you can choose to communicate with customers, but it is essential that you make one site a top priority: Facebook. With over a [...]
Email marketing is a cost effective marketing solution that can reach hundreds or even thousands of customers that are highly interested in your business and the products or services you offer. For this reason, many businesses choose to include an email marketing component in campaigns for digital marketing in Phoenix and other cities throughout the [...]
Startups face a fiercely competitive market, which is only more competitive today due to the state of the economy. For this reason, it is essential that you have strong marketing strategies in place from the get go, such as search engine optimization and media advertising strategies, that will break through the clutter, and garner the [...]
Businesses cannot survive without the support of loyal customers, which is why it is absolutely essential that you make an effort to form relationships with your target market. The best way to build and maintain these customer relationships is through regular engagement, which can be accomplished with a strong, integrated online marketing strategy. While many [...]
