No matter what the industry, it is not uncommon to find the sales and marketing departments at odds with each other. Generally, the sales team believes that their objectives differ greatly from those of the marketing team, and vice versa. Therefore, very rarely, if ever, do the two collaborate. While traditionally the two departments have [...]
Trust in the marketplace is gradually moving from large, well established brands to newer companies with innovative products and services. Consumers now trust in friends and family members as well as the general public to tell them whether or not a product or service is good, and no longer care as highly about the opinions [...]
Many businesses experience unusually high periods of traffic and conversions during the fourth quarter, and sometimes even into the first, due to spikes in sales over the holiday season. While this is a thrilling time as a business owner, it is important that you always remember the lulls that are likely to occur once holiday [...]
While many small businesses optimize their websites for search engine optimization, a significant percent fail to optimize for image search. In order to draw more traffic back to your website, it is important that you optimize your images, and size them properly to improve both load times and page speed. The following is a list [...]
A strong content marketing strategy is essential to the success of an online marketing campaign. When you create the right content online, you reap great rewards, including increased exposure and targeted traffic as well as the creation of a fiercely loyal customer base. Additionally, content marketing generates more leads per dollar on average than traditional [...]
Last year’s Black Friday and Cyber Monday sales topped $65 million and $1 billion dollars, respectively-- and this skyrocketing trend isn’t poised to stop in 2013. These immensely lucrative shopping days have become profoundly important for online retailers, but with recent SEO changes such as Google Hummingbird now in the mix, this year presents interesting [...]
In recent months, YouTube has vastly improved the collection and reporting of analytics. This is a big deal for businesses as they are now offered a more in depth look into how the video marketing tool is working in regards to meeting campaign goals. With this data at their fingertips, businesses gain a better understanding [...]
When setting up an email marketing program, it is important to remember that billions of promotional emails are sent out each day, meaning your customers are regularly bombarded with marketing messages from a variety of businesses. With an inbox full of messages, it is easy to see how customers can become overwhelmed, leading to a [...]
In the United States, there are more than 140 million smartphone users, and this number will only continue to grow in coming years. As such, the interest in mobile app development in Scottsdale and other cities throughout the nation has increased tremendously among those in the small business community. Business owners are beginning to realize [...]
Businesses of any size can interact and form strong connections with customers and potential customers on Twitter. Twitter is an excellent tool to include in your campaign for social media marketing as it allows you to instantly share information, interact and form strong connections with new customers. Although it only allows you to share 140 [...]
