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How Small Businesses Can Make the Most of Pinterest

Time magazine listed Pinterest among its 50 Best Websites of 2011 and TechCrunch named the company the best new startup of 2011. It’s no surprise that businesses are jumping on the social media platform to increase their visibility and profits. Pinterest's popularity has suddenly exploded since 2011 by offering a new channel for businesses to connect [...]

2017-08-09T11:06:27-07:00March 27th, 2014|Articles|

Top Mistakes to Avoid when Expanding Your Brand

Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand, unfortunately, in many of these circumstances, marketers fail to notice the big mistakes they’re making in promoting their brand. [...]

2017-08-09T11:10:10-07:00March 25th, 2014|Articles|

5 Digital Marketing Mistakes to Avoid

In the age of digital marketing it is common for business owners to feel overwhelmed. An easy way to offset this insecurity is to take advice from a well-meaning friend or colleague, unfortunately this reliance on information sharing can lead to mistakes and misinformation. Below are the 5 most common marketing mistakes we at Fasturtle, [...]

2017-08-09T11:11:58-07:00March 13th, 2014|Articles|

Optimizing for Local Search

In recent years, there has been an explosion of smartphones in the marketplace. The technology is now widely available in all corners of the world at affordable prices, creating a network of over a billion users. These users perform multiple mobile searches every second of every day, making this a great opportunity for marketers. Of [...]

2017-08-09T11:15:44-07:00February 28th, 2014|Articles|

Tips to Increase Your Email Deliverability Rates

Email marketing in Phoenix and other cities across the nation is an excellent way to reach a widespread audience of customers and potential customers at a low rate. For this reason, many small businesses are including an email marketing component as part of their overall strategy for online and social media marketing. Email marketing is [...]

2018-07-31T11:06:01-07:00February 26th, 2014|Email Marketing|

Aligning Your Digital Marketing Efforts

Search engine optimization is an essential component of every successful online marketing campaign as optimization helps tremendously in increasing SEO keyword rankings and traffic. While it is important to have a strong singular strategy for search engine optimization, it is also recommended that you integrate this strategy with your other digital marketing strategies in order [...]

2017-08-09T11:34:54-07:00February 20th, 2014|Articles|

Common Usability Mistakes Ruining the Customer Experience

When creating marketing strategies for custom websites and custom mobile websites, small businesses tend to focus purely on increasing traffic through various methods, such as search engine optimization and pay-per-click. While it is obviously beneficial to attract more users to your custom websites in Phoenix, it isn’t the only marketing component that requires attention, which [...]

2023-10-03T09:08:21-07:00February 18th, 2014|Articles|

Using Audience Interest to Drive Test

To achieve online marketing success, businesses today must create strategies that revolve completely around the interests of their customers. One important marketing strategy that businesses should be employing is social media marketing in Scottsdale or wherever their business may be located. The majority of customers online today have a high interest in social media, so [...]

2017-08-09T11:46:26-07:00January 17th, 2014|Articles|