Email marketing in Phoenix and other cities across the nation is an excellent way to reach a widespread audience of customers and potential customers at a low rate. For this reason, many small businesses are including an email marketing component as part of their overall strategy for online and social media marketing. Email marketing is [...]
Search engine optimization is an essential component of every successful online marketing campaign as optimization helps tremendously in increasing SEO keyword rankings and traffic. While it is important to have a strong singular strategy for search engine optimization, it is also recommended that you integrate this strategy with your other digital marketing strategies in order [...]
When creating marketing strategies for custom websites and custom mobile websites, small businesses tend to focus purely on increasing traffic through various methods, such as search engine optimization and pay-per-click. While it is obviously beneficial to attract more users to your custom websites in Phoenix, it isn’t the only marketing component that requires attention, which [...]
To achieve online marketing success, businesses today must create strategies that revolve completely around the interests of their customers. One important marketing strategy that businesses should be employing is social media marketing in Scottsdale or wherever their business may be located. The majority of customers online today have a high interest in social media, so [...]
In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2013 has begun, it is more [...]
No matter what the industry, it is not uncommon to find the sales and marketing departments at odds with each other. Generally, the sales team believes that their objectives differ greatly from those of the marketing team, and vice versa. Therefore, very rarely, if ever, do the two collaborate. While traditionally the two departments have [...]
Trust in the marketplace is gradually moving from large, well established brands to newer companies with innovative products and services. Consumers now trust in friends and family members as well as the general public to tell them whether or not a product or service is good, and no longer care as highly about the opinions [...]
Many businesses experience unusually high periods of traffic and conversions during the fourth quarter, and sometimes even into the first, due to spikes in sales over the holiday season. While this is a thrilling time as a business owner, it is important that you always remember the lulls that are likely to occur once holiday [...]
While many small businesses optimize their websites for search engine optimization, a significant percent fail to optimize for image search. In order to draw more traffic back to your website, it is important that you optimize your images, and size them properly to improve both load times and page speed. The following is a list [...]
A strong content marketing strategy is essential to the success of an online marketing campaign. When you create the right content online, you reap great rewards, including increased exposure and targeted traffic as well as the creation of a fiercely loyal customer base. Additionally, content marketing generates more leads per dollar on average than traditional [...]
