Content marketing that captivates and entertains is a big challenge for consumers and businesses today. Luckily, digital marketing has come a long way from standard interruptive advertising, moving into shareable, personable and informative content that is more targeted and engaging. One such step forward is social engagement apps. These invite audiences into a relationship with [...]
Bouncing back from a Penguin hit is no small feat. The Google algorithm’s effects can be devastating, leaving many businesses wondering how, or if, they will ever recover. Should you scrap the site and engage in a new digital marketing campaign? Or can SEO’s in Scottsdale help save your existing site? First, the bad news: [...]
For SEO’s in Scottsdale, the hardest part of any digital marketing campaign is prioritization. SEO’s today do a little bit of everything— from building links and garnering traffic to mastering algorithm updates and determining keywords, there is a lot to keep organized (not to mention juggling clients). It is a daily reality, and it is [...]
Instagram— that cute little rainbow camera app— has grown into a social network powerhouse in just a few short years. With hundreds of millions of users and billions of photos shared, it is a highly beneficial (not to mention fun!) social media marketing tool. Here’s how you can get in on it. What It Is [...]
Over 80 percent of businesses using SEO in Scottsdale and around the country spend thousands of dollars on it every month, and yet there is still no standard definition for Link Building. So what is it exactly? And how can you properly use it to your advantage? Simply put, link building is the acquisition of [...]
Feeling intimidated by all the social networks out there today? Don’t be. At their root, they are all the same: they help people connect like never before. When used correctly, they enhance your company’s visibility to existing and potential customers. To unlock the full potential of a social media marketing campaign, you must first understand [...]
Native advertising is a relatively new concept. In fact, fewer than half of the respondents surveyed in Copyblogger's 2014 State of Native Advertising Report knew what it was. Several years ago, companies could get away with ignorance in regards to native advertising. Now, though, it is an important part of online marketing in Phoenix and [...]
You are probably used to being judged by the company you keep in the outside world. If you hang out with a powerful CEO, people will think you are powerful. If you hang out with a criminal, people might assume that you break the law. You are not just judged in your offline life. Search [...]
With the rise of social media, companies are finding themselves with large online communities that need to be managed. It is important that companies manage these communities correctly in order to get the best results. Fortunately, they can follow some tips to improve their online management skills. If they add these techniques to their SEO [...]
The goal of SEO is, ultimately, to create content that Google’s users want to find. Simple in theory but more challenging in practice, especially with Google’s ever-expanding list of search algorithm upgrades: Panda: penalizes low-quality sites Penguin: demotes sites with questionable link-building Hummingbird: identifies conversational terms and context, among other things, to return more results [...]
