You are probably used to being judged by the company you keep in the outside world. If you hang out with a powerful CEO, people will think you are powerful. If you hang out with a criminal, people might assume that you break the law. You are not just judged in your offline life. Search [...]
With the rise of social media, companies are finding themselves with large online communities that need to be managed. It is important that companies manage these communities correctly in order to get the best results. Fortunately, they can follow some tips to improve their online management skills. If they add these techniques to their SEO [...]
The goal of SEO is, ultimately, to create content that Google’s users want to find. Simple in theory but more challenging in practice, especially with Google’s ever-expanding list of search algorithm upgrades: Panda: penalizes low-quality sites Penguin: demotes sites with questionable link-building Hummingbird: identifies conversational terms and context, among other things, to return more results [...]
A logo is the first impression the customer gets from a business. It can impact their perception, buying decisions and attitude of a company from the first glance. Designing a logo for your business is not easy and must be carefully planned out and executed. Here are some tips to follow when designing a new [...]
When you hire a custom website designer to build your website, it’s easy to focus on the main pages and the overall look of the site. Certainly those elements are important, but the small details can make a big difference to the visitors on your site. Here are the four most commonly overlooked elements of [...]
Email is an excellent vehicle for gathering better, richer data and applying that data to create a stronger, more personal connection with customers. On one hand, it has made it easier than ever for companies to reach and engage their customers with just a few simple clicks. On the other hand, many businesses have begun [...]
A website redesign can be a great boost to a website, but only if it’s done with proper SEO in mind. To successfully execute your site redesign without compromising months or years of investment in SEO, follow the tips below. Evaluate Your Strategy A site redesign presents the perfect opportunity to address page level engagement [...]
For startup companies, a basic SEO foundation and understanding is of crucial importance, and can really help you on your path to success. The search engine techniques below outline how to build a new business through effective SEO in Scottsdale or anywhere your business resides. Know Your Concepts and Keywords - Determine which customer behaviors [...]
Time magazine listed Pinterest among its 50 Best Websites of 2011 and TechCrunch named the company the best new startup of 2011. It’s no surprise that businesses are jumping on the social media platform to increase their visibility and profits. Pinterest's popularity has suddenly exploded since 2011 by offering a new channel for businesses to connect [...]
Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand, unfortunately, in many of these circumstances, marketers fail to notice the big mistakes they’re making in promoting their brand. [...]
