Social networks are excellent tools for companies looking to enhance their visibility and connect with consumers on a large-scale yet personal level. Some industries, such as fashion and travel, have seen more success with it than others (finance and insurance are slower to engage with it). In the healthcare industry, feelings are mixed as there [...]
People today are less concerned about data privacy than they were just ten years ago. When Amazon first began offering suggestions based on purchase habits, consumers were uncomfortable. Today, they expect to be given recommendations that enhance and simplify their shopping experience. That is not to say, however, that consumers are not aware of the [...]
Your client relationships took time and dedication to build, and they need constant work and attention to stay strong. That includes your digital marketing efforts, which should never be put on the back burner. Experts in web development and search engine optimization in Scottsdale know it can be hard for small businesses to stay on [...]
Content marketing that captivates and entertains is a big challenge for consumers and businesses today. Luckily, digital marketing has come a long way from standard interruptive advertising, moving into shareable, personable and informative content that is more targeted and engaging. One such step forward is social engagement apps. These invite audiences into a relationship with [...]
Bouncing back from a Penguin hit is no small feat. The Google algorithm’s effects can be devastating, leaving many businesses wondering how, or if, they will ever recover. Should you scrap the site and engage in a new digital marketing campaign? Or can SEO’s in Scottsdale help save your existing site? First, the bad news: [...]
For SEO’s in Scottsdale, the hardest part of any digital marketing campaign is prioritization. SEO’s today do a little bit of everything— from building links and garnering traffic to mastering algorithm updates and determining keywords, there is a lot to keep organized (not to mention juggling clients). It is a daily reality, and it is [...]
Instagram— that cute little rainbow camera app— has grown into a social network powerhouse in just a few short years. With hundreds of millions of users and billions of photos shared, it is a highly beneficial (not to mention fun!) social media marketing tool. Here’s how you can get in on it. What It Is [...]
Over 80 percent of businesses using SEO in Scottsdale and around the country spend thousands of dollars on it every month, and yet there is still no standard definition for Link Building. So what is it exactly? And how can you properly use it to your advantage? Simply put, link building is the acquisition of [...]
Feeling intimidated by all the social networks out there today? Don’t be. At their root, they are all the same: they help people connect like never before. When used correctly, they enhance your company’s visibility to existing and potential customers. To unlock the full potential of a social media marketing campaign, you must first understand [...]
Native advertising is a relatively new concept. In fact, fewer than half of the respondents surveyed in Copyblogger's 2014 State of Native Advertising Report knew what it was. Several years ago, companies could get away with ignorance in regards to native advertising. Now, though, it is an important part of online marketing in Phoenix and [...]
