The use of the word brand has gained popularity for websites and bloggers, especially as more and more people become their own marketers. In everyday life you may say you know what a brand is, it’s the name on the packaging of any product, such as Nike or Google. But in marketing terms, the branding [...]
Understanding the way Google ranks websites is critical to being able to serve up just what Google wants. In more ways than one, Google controls who has access to your website. Of course if someone has the link, they can easily go to your site. But Google is the most used search engine, so it’s [...]
By now you’re probably wondering just what kind of SEO optimization tips we might actually give you. Well, this blog is full of them, but it’s critical to understand why you’re doing what you’re doing. One of the things we want you to understand, above all else, is that SEO optimization tips are changing all [...]
Now that you’re thinking seriously about why anyone wants to learn SEO tips and take SEO advice from blogging professionals online, let’s get into the nitty gritty. Are there certain things you must learn about SEO in order to get noticed by search engines? And how can you make sure you’re following SEO tips correctly? [...]
Search engine optimization (SEO) should be familiar to you if you have done any work online. It’s a term that’s tossed around a lot, mostly from people who want to sell you SEO services or advertise their expertise by mentioning SEO techniques. In our three part series on mastering SEO, we share SEO basics for [...]
Wondering just how to blog in a way that makes you money? Plenty of people love blogging but simply do it for fun. Yet others find ways of creating a blog that is not only fun but gives them a secondary income. Then there’s the jackpot of blogging so successfully that that’s all you have [...]
Spam is everyone’s problem these days, even if you don’t see it on a regular basis. There are spam blockers and spam filters in just about every email client you use, from Gmail to private email clients. These technologies are important, but part of why they work is that people keep their email addresses relatively [...]
Running a blog is similar to running a business, and for many people the two are very connected. If you think of the comments section on each blog post as a place where your customers or clients can vent frustrations, get help, or join an interesting conversation, you can begin to see why it’s important [...]
Social networks are excellent tools for promoting your brand and broadening your customer base. But if your business uses Facebook advertising you may be wondering: Is it worth the time and money? This article from Fasturtle, leaders in social marketing in Scottsdale, will help you leverage Facebook ads to expand local reach and get the [...]
Google’s recent removal of exact match keyword targeting from AdWords has resulted in serious uncertainty and makes keyword optimization and research that much more difficult. This article from the search engine optimization experts at Fasturtle will discuss the implications of the change and some tips for going forward. AdWords - A tool of choice for [...]
