Search engines are growing smarter thanks to changes in how they index sites and allow users to search. Semantic indexing does not just search for words and phrases within a page – it is a type of intelligent searching, which works to understand the intent of each searcher and the context of their search terms. [...]
The design thinking process helps solve problems through brainstorming and planning, setting your web and internet marketing apart from competitors. The design thinking process can go a long way in making your business successful, but first you have to make the design thinking process itself more successful! When you are setting up your web and [...]
Nearly every business has an online presence these days – it’s rare to discover a business, no matter how small, without some sort of internet or social media presence. Whether you have had a website for a long time or are just dipping your toes into the web world, there are steps you can take [...]
E-commerce websites are well positioned to attract customers, especially e commerce websites that use web and internet marketing techniques to show users why they should shop online rather than in a store. E commerce websites offering coupons, easy browsing, and price comparison tools, give customers the opportunity to take their time shopping, something that cannot [...]
Your local business is expanding – great! As you step into the world of branding and identity and develop your social presence on the internet, you might feel a bit lost. Avoid making these common mistakes and you are more likely to succeed. When people Google a local business, they’ll find you and be happy [...]
If you don’t know about the inner workings of Google graph, search engine optimization techniques, and Google local business tools, you may not fully understand just how much work goes into having your website appear high up in Google search engine results page rankings. You want your customers to find your site by searching for [...]
It’s nearly impossible to have a good sense of business entrepreneurship without a handle on new technology and search engine services. While simple word of mouth may have helped people reach their business entrepreneurship goals in the past, now Google has local business places at the tips of every customer’s fingertips, increasing the competition but [...]
Email is a great way to market to your customers and keep up with your web presence, but you should never send spam on purpose. Spam, whether it is through email or search engine spam, is unwanted and irritating to customers – and that is if your emails even get past the spam filter! Spam [...]
The QUART mindset helps businesses reach their potential with search engine optimization, making it easier to figure out how to use SEO to your advantage. QUART stands for Quality, Uniqueness, Authority, Relevance, Trust, each an important value in making your content the best it can be. Quality Anyone can churn out several hundred words on [...]
Web internet marketing and ecommerce website design should be carefully considered with a plan put in place before hitting publish. You will want to launch your local business as a fully developed site to best impress your future clients, furthering your chances of success rather than starting out with something half-finished. 1. Develop a Clearly [...]
