To develop the best social media strategy it is important to understand SEO statistics that may apply to your business. Even if you are not a large multinational company, SEO can make a big difference in your success. Every small business owner should be aware of how SEO impacts Phoenix businesses. Here are three stats [...]
While large corporations often employ entire teams dedicated solely to marketing with social media, social media marketing for small businesses looks a lot different. Smaller businesses generally do not have the staff nor the budget to take on extensive social media campaigns. Still, marketing with social media can have a large impact for small businesses, [...]
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The Social Media Manager Social media marketing refers to the process of gaining traffic or attention by using a combination of the many social media websites available. Boosting interaction online is the goal of content marketing professionals who perform social media marketing for small businesses. Content strategy is increasingly important for local businesses. SEO can [...]
What Exactly is SEO? Search Engine Optimization or SEO has been around in various forms and under different names since the mid-1990s. With the dramatic changes taking place throughout the internet, SEO has changed accordingly, and it is more important than ever to understand SEO for small business owners, SEO for franchises and how SEO [...]
Data Analysis for Search Engine Optimization The work of a data analyst and that of a marketing strategist go hand in hand. Whether or not you employ two people, it's important to understand these dual perspectives and how they form a powerful part of any digital marketing effort. Tools such as Google Search Console can [...]
When employing web design firms to create websites for small businesses or websites for local businesses, it's important to consider their understanding of digital marketing. Digital marketing refers to the marketing of products and/or services using digital technologies, including SEO. While digital marketing can include such things as mobile, TV and radio, the primary technology [...]
Have you been hearing about Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ Business Pages, YouTube, and other social media channels, but you are just not sure where to begin? When it comes time to set up your marketing on social media, and build digital branding, what is right and what is not for your business? There [...]
When was the last time you looked in the Yellow Pages? Chances are, it's been awhile. In fact, use of traditional printed search venues has decreased by over 50 percent in just the last 5 years. The time is right for your business to be found online. There are many local directories out there and [...]
Spurred on by the increase in the use of mobile phones to access the internet and by mobile search, businesses large and small are now seeing advantages to developing strategies to reach customers on the move. Small businesses, in particular, are now finding a more level playing field when it comes to being found in [...]
