Content marketing is an essential component to your online marketing efforts. However, not all businesses use content in the right way - many assume that it's sole purpose is to boost SEO and to increase web traffic. But one of your goals should be to capture the leads that visit your blog, which is why you [...]
As you most likely know, content marketing is an essential part of online marketing as a whole. However, when creating content, you need to understand that it’s not just a way to improve your search engine rankings in order to bring in traffic. Content is necessary to help nurture your leads as well as to [...]
Online marketing can be a very tricky course to navigate. If you've done any research on it at all, then you've probably noticed that there's a fairly large number of self-proclaimed "marketing gurus" all over the web - and they all harp on how essential one marketing strategy or another is to your campaign. In [...]
So you want to rank on search engines for long tail phrases. As you should, long tail phrases are a clearer indicator of searcher intent so they give you a better idea of where a customer is in their journey. But, these phrases often lack volume of shorter phrases so their value is not always [...]
If you are a local, small business, you want local people to know you exist! Targeting your SEO to Phoenix and area residents and visitors is the best way to bring people into your business without wasting your time on people who are not near you. Even if you offer things like mail order services, [...]
While large corporations often employ entire teams dedicated solely to marketing with social media, social media marketing for small businesses looks a lot different. Smaller businesses generally do not have the staff nor the budget to take on extensive social media campaigns. Still, marketing with social media can have a large impact for small businesses, [...]
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The Social Media Manager Social media marketing refers to the process of gaining traffic or attention by using a combination of the many social media websites available. Boosting interaction online is the goal of content marketing professionals who perform social media marketing for small businesses. Content strategy is increasingly important for local businesses. SEO can [...]
What Exactly is SEO? Search Engine Optimization or SEO has been around in various forms and under different names since the mid-1990s. With the dramatic changes taking place throughout the internet, SEO has changed accordingly, and it is more important than ever to understand SEO for small business owners, SEO for franchises and how SEO [...]
When employing web design firms to create websites for small businesses or websites for local businesses, it's important to consider their understanding of digital marketing. Digital marketing refers to the marketing of products and/or services using digital technologies, including SEO. While digital marketing can include such things as mobile, TV and radio, the primary technology [...]
