Today on Money Radio, Fasturtle’s digital pros analyze this week’s corporate kerfuffles. First, Uber made headlines again for reasons most businesses don’t want to make headlines. Then, a great disturbance in the Force as millions of voices suddenly cried out about the new relationship between Amazon and kale. What does it mean? Uber as a [...]
If you use email, you probably receive a huge volume of e-newsletters. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. There are so many unopened e-newsletters sitting in people’s inboxes waiting for somebody to pay them a moment of attention, it’s surprising Pixar [...]
Today’s Money Radio digital pro-palooza features pay-per-click ads. Eric and Graham took a break from telling you what to do in order to tell you what not to do. Hey, it’s for your own good. Grab your spoonful of sugar and read on, because we’re Mary Poppins, y’all. PPC Ads Dominate Online Conversions We like [...]
Today on Money Radio, Fasturtle digital pros Eric Olsen and Graham Ware explained why businesses need local SEO. In case you missed it, take a look at these stats: 72% of consumers visit a store within five miles after doing a local search. Almost 40% of people do all their searches on a smartphone in [...]
Today, Fasturtle’s Digital Pros Eric Olsen and Graham Ware caught us up with the most current trends in generating ROI from SEO and content convergence. We also talked about the FCC’s move to repeal net neutrality rules and what that could mean for digital marketing strategy. Internet Service Providers Comment On FCC Website Using Fake Accounts [...]
Eric Olsen, CEO of Fasturtle Digital, was named one of the Sun Devil 100 Class of 2017. Sun Devil 100 celebrates the achievements of Arizona State alumni who own or lead businesses across the globe. Spanning industries and locations, ASU has an incredible history of entrepreneurship and leadership from its students and alumni. This special [...]
As of January 2017, according to statisticbrain there was an estimated 898 billion Web pages indexed on Google. For businesses looking to leverage the Internet to find customers, that number can be intimidating, especially given how many changes are occurring in the digital space as Google looks at Voice Search, AI, Machine Learning and [...]
So you want to rank on search engines for long tail phrases. As you should, long tail phrases are a clearer indicator of searcher intent so they give you a better idea of where a customer is in their journey. But, these phrases often lack volume of shorter phrases so their value is not always [...]
Any business owner worth their salt will tell you how important it is to foster a positive reputation among local consumers. A poor reputation will hurt your ability to attract new customers around your location and could cause you to lose your existing customers - especially in this day and age, where word of mouth [...]
If you run a smaller-sized business, then marketing to customers outside of your area of service doesn't make much sense. Not only will you be targeting people that can't use your services or products, but you'll be competing with even more businesses, which is a waste of resources that makes it difficult to target customers [...]
