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Reviewing Reviews Part 4: Where and How to Ask for Reviews

Because of the internet, more people scour business reviews now than ever. When it comes to the art of good reviews, five important elements to keep in mind are: What Why Who Where/How When Be sure to read our other articles and stay tuned for the next ones coming out in our series! This one [...]

2023-10-02T15:30:43-07:00September 18th, 2018|Reputation Management|

Storytelling for Marketing

A captivating story is much more entertaining than a long list of facts. Most consumers will remember being entranced by colorful imagery and playful sounds than cold numbers. Using storytelling, businesses are able to engage more people and build customer loyalty. Here are the four main elements for the foundation of a great story: Perspective [...]

2018-06-25T12:52:00-07:00May 25th, 2018|Articles|

How SEO Works

Search Engine Optimization, or SEO, is the process of increasing your business’s placements within search engine results. As your business moves higher up within the list, more and more web traffic will be directed to your site. On-Site and Off-Site SEO can be broken down into two categories: on-site and off-site. On-site SEO involves modifying [...]

2018-05-07T13:00:26-07:00March 2nd, 2018|SEO|

4 Sales-Boosting Pricing Strategies

When selling any type of good or service, one of the biggest struggles is naming your price. The following research from different psychological studies proves that simple strategies have big effects on sales and profit. The Decoy Effect A study done by Professor Dan Ariely at MIT found that consumer preference between two options changes [...]

2018-05-15T14:09:25-07:00February 2nd, 2018|Paid Media|
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