If you’re new to search engine optimization (SEO), you might think that loading your website with targeted keywords is the quickest way to climb the search engine rankings. After all, more mentions of your primary keyword should mean a higher rank, right? Unfortunately, SEO isn’t that simple. While keywords are vital for helping search engines [...]
Pediatrix has been providing trusted pediatric care in the Phoenix Valley for over 33 years. With 12 highly skilled pediatricians and practitioners, many of whom have been recognized as top doctors by Phoenix Magazine, Pediatrix is dedicated to delivering exceptional care to their wonderful patients. But they needed help in an industry outside of their [...]
Online reviews are the most important aspect of displaying your business' reputation and growing customer trust. It doesn't take a digital marketing strategist to recognize their value. However, recent trends indicate that managing online reviews is more critical than ever, especially as each new generation places increasing importance on them. Gen Z: The Most Review-Reliant [...]
When potential customers are searching for help with their problems, your business needs to be the solution. One of the most effective ways to standout from your competition and attract local customers is through Local SEO. Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. Here’s why Local [...]
A strong social media presence is vital for any brand looking to connect with its audience and grow its market share. An expert social media agency like Fasturtle can take your brand to the next level by providing consistent social media posting, enhancing your brand with cohesive messaging and visuals, and running targeted social media [...]
Holidays present a unique opportunity for businesses to connect with their audience on a deeper level. Optimal utilization of holidays within your digital marketing campaigns can drive engagement, increase brand awareness, and boost sales. Whether it's a national holiday or a silly celebration, integrating holidays into your marketing strategy can lead to significant benefits. Here’s [...]
Businesses must adopt a diversified online marketing strategy to stay ahead of the competition and effectively reach their target audience. By making use of multiple online channels, platforms, and tactics, you'll be able to easily pivot and allocate resources as new digital developments happen. Here is how a diversified online marketing strategy can prepare your [...]
Google Ad variations and A/B testing involve running simultaneous ad campaigns with differences ranging from minor changes in coloration or wording to sweeping alterations in the overall advertisement. Regardless of how you approach it, every PPC agency will emphasize the incredible value derived from these practices. Here are some key benefits of implementing Google Ad [...]
When looking to grow your business and build a large, loyal customer base, it's important to make use of every advantage you can. Have you gotten into the mindset of your customers and built an experience catered to them? Here’s how you can use core website design principles to increase customer loyalty and trust. Avoid [...]
To keep up with the constantly shifting trends and technologies of the modern day, Google will frequently update its search algorithm as the search habits of the general public change. Most recently, and to the surprise of every digital marketing agency nationwide, this included when Google added artificial intelligence to display answers to questions in [...]
