If you build it, will they come? Thankfully, with campaign tracking, you don't have to wonder where they come from. To track ROI from organic SEO, it's not enough to simply track page views. Instead, track specific actions by the user that result in leads and new customers. What Are Tracking Tokens? If you've ever opened [...]
Social media is a relatively new frontier in customer relationship management, yet it's so instrumental that it warrants its own digital marketing buzzword: Social CRM. Today on Money Radio, we were joined by Fasturtle's Director of Client Success, Bryan O'Connor, to talk about utilizing CRM tools to the greatest effect. CRM Tools for Business For [...]
Fasturtle's Brett Levreau joined us on Money Radio to discuss local SEO ranking factors. The goal of optimizing for local search is simple: get your business at the top of SERPs when people nearby search for you, or for products and services you offer. You've likely searched for businesses near you, and found results in [...]
Today's episode on Money Radio concerns digital strategy for nonprofits. Fasturtle has partnered with nonprofit clients over the years, including the Children's Museum of Phoenix, Skyline Wish Builders, Foundation for Senior Living, and more. Click on the links to support these organizations and to view examples of our web design services! Adapting For-Profit Strategies to Nonprofits [...]
Starting in October, Chrome will show security warnings on all HTTP web pages that have forms. This is part of Google’s move to protect user information by eventually displaying warnings on all HTTP pages. Chrome already displays the "Not Secure" warning on HTTP web pages where users enter passwords or credit card information, and it's [...]
What's Your Holiday Digital Ad Campaign Plan? So it’s only August, you’re still sitting by the pool, nary a Pumpkin Spice latte in sight. That hasn’t stopped retail stores from stocking Halloween supplies. It might not be fall yet, but like the wise old squirrel, it’s time to start thinking about winter – specifically, the [...]
Jobs: the perennial trending topic. If you want votes, promise jobs. If you want readers, report that robots are stealing jobs. If you're successful in business, create jobs. If you have bills, get jobs. If you're Apple, venerate Jobs. Okay, now that we've totally overdone our keyword density (that's an SEO joke, haha, just smile [...]
SSL stands for Secure Sockets Layer and it is the basic security level you need on your website in order to protect data that travels back and forth between a web browser and the server. SSL security is used anywhere you see a URL with ‘https’ instead of just ‘http’. If you’ve ever bought anything [...]
The digital age has revolutionized our concept of ownership and copyrights. We freely share content via blogs and social media. The ease of streaming and downloading music and videos demanded solutions for providing paid access and cracking down on digital piracy. Big data applications aggregate “private” information for companies to use, which can help or [...]
Big data and artificial intelligence shape digital advertising. People leave data trails across the web, empowering algorithms to personalize ads and services to specific users. Ever visit an online shop, only to see an ad for similar products later that day? How about subscription services that keep you hooked by recommending products you like (looking [...]
