From Home Depot and Target to major breaches like Equifax, in which 143 million customers of the credit reporting service had their personal and financial information stolen, hackers continually develop methods to gain access to websites and, more importantly, user information through various technology & devices. According to the 2016 IRTC Report: Businesses were the [...]
When creating Facebook Ads, knowing what options are available on the platform may be the most difficult part to master. Fasturtle's Social Media Paid Managers know the ins and outs of targeting on the platform. If this Epic Infographic makes your head spin, let us manage your Social Paid Spend for you [...]
Why do we need mobile-friendly responsive websites? Consumer trends point to more than half of search queries coming from mobile devices, and that number is growing. Poor user experience on a mobile device leads to consumers giving up and visiting competitors' websites instead. Google, in their quest to deliver user-friendly search results, penalizes websites that aren't [...]
If you build it, will they come? Thankfully, with campaign tracking, you don't have to wonder where they come from. To track ROI from organic SEO, it's not enough to simply track page views. Instead, track specific actions by the user that result in leads and new customers. What Are Tracking Tokens? If you've ever opened [...]
Social media is a relatively new frontier in customer relationship management, yet it's so instrumental that it warrants its own digital marketing buzzword: Social CRM. Today on Money Radio, we were joined by Fasturtle's Director of Client Success, Bryan O'Connor, to talk about utilizing CRM tools to the greatest effect. CRM Tools for Business For [...]
Fasturtle's Brett Levreau joined us on Money Radio to discuss local SEO ranking factors. The goal of optimizing for local search is simple: get your business at the top of SERPs when people nearby search for you, or for products and services you offer. You've likely searched for businesses near you, and found results in [...]
Today's episode on Money Radio concerns digital strategy for nonprofits. Fasturtle has partnered with nonprofit clients over the years, including the Children's Museum of Phoenix, Skyline Wish Builders, Foundation for Senior Living, and more. Click on the links to support these organizations and to view examples of our web design services! Adapting For-Profit Strategies to Nonprofits [...]
Starting in October, Chrome will show security warnings on all HTTP web pages that have forms. This is part of Google’s move to protect user information by eventually displaying warnings on all HTTP pages. Chrome already displays the "Not Secure" warning on HTTP web pages where users enter passwords or credit card information, and it's [...]
What's Your Holiday Digital Ad Campaign Plan? So it’s only August, you’re still sitting by the pool, nary a Pumpkin Spice latte in sight. That hasn’t stopped retail stores from stocking Halloween supplies. It might not be fall yet, but like the wise old squirrel, it’s time to start thinking about winter – specifically, the [...]
Jobs: the perennial trending topic. If you want votes, promise jobs. If you want readers, report that robots are stealing jobs. If you're successful in business, create jobs. If you have bills, get jobs. If you're Apple, venerate Jobs. Okay, now that we've totally overdone our keyword density (that's an SEO joke, haha, just smile [...]
