Small businesses need the internet to grow. This statement is not in dispute. Whether a business is a small independent e-commerce concern, or a local favorite, getting your presence out there requires some form of digital advertising and a solid campaign strategy. Fortunately, digital marketing is accessible to small businesses to help generate traffic, conversions, [...]
Digital marketing is the lifeblood of large and small businesses. A multipronged digital campaign can consist of content marketing, email marketing, social media marketing, and direct digital ad placement. Typically, ads are placed on websites by digital marketers who are either directly paying the site owner for the ad space or working with a pay-per-click [...]
There are plenty of reasons to steer clear of tables for your web page layouts. Read on to know the many benefits a table-less design can bring. Improves Access Putting together the best website for your brand and business requires solid understanding of how search engines work. Because search engines read data in the order [...]
You’re finally putting up a site to market your business. Before you go ahead, though, make sure you sidestep any of the following website design myths. Check out the following list so you’re clear on what you need to know. Minimalism is the Best Option Minimalist designs are an excellent option to go for, but [...]
Bad site designs can kill your online business. If you’re on the fence about hiring the services of a small business web design company, take a long look at some of the things those services can mean for your organization. Builds the Right First Impression Competition is tough. You have plenty of other companies vying [...]
PPC ads help you get the traffic you need while you get your SEO strategy off the ground. With PPC advertising, you can get the customers you want and expand your consumer base. PPC: What is it? PPC stands for Pay Per Click and is a form of online advertising. Using PPC campaigns and ads [...]
Recently, Google introduced open-source systems designed to create a streamlined experience for mobile users. These systems – Accelerated Mobile Pages – were created to easily help businesses create mobile pages that load quickly and smoothly. However, some companies doubt the usefulness of this new feature – or aren’t sure how it plays into small business [...]
Because of the internet, more people scour business reviews now than ever. When it comes to the art of good reviews, five important elements to keep in mind are: What Why Who Where/How When Be sure to read our other articles in our series! This one will be focusing on: When. Mention Before, Ask Later [...]
Today’s digital marketing and SEO services have something to contend with that wasn’t a major concern just a decade ago. Even five years ago, people were not as heavily dependent on mobile devices as they are today. However, mobile devices have become as indispensable to our everyday lives as a watch or wallet may have [...]
Are you thinking of partnering with a Phoenix or Scottsdale SEO agency and putting PPC advertising to work for your business? Here’s how to do both –and see twice the bang for your buck. How Does PPC Marketing Work? The PPC marketing model is one that follows the pay-as-you-go principle that has become so popular [...]
