Most small businesses would say they are trying to make efforts to increase their sales. In order to complete with bigger and more recognizable businesses, small business owners are utilizing local online marketing efforts. Here are 4 ways local online marketing boosts sales and conversions for your small business. Improve Your SEO Campaigns for local [...]
The Static Page Layout – All About the Presentation A static web payout is lightweight, and it is one that never changes. It’s great for presentation, and it can usually be seen across platforms, such as mobile, and PC. Though it is limited, it is a great way to present your business and show what [...]
Small businesses need the internet to grow. This statement is not in dispute. Whether a business is a small independent e-commerce concern, or a local favorite, getting your presence out there requires some form of digital advertising and a solid campaign strategy. Fortunately, digital marketing is accessible to small businesses to help generate traffic, conversions, [...]
Digital marketing is the lifeblood of large and small businesses. A multipronged digital campaign can consist of content marketing, email marketing, social media marketing, and direct digital ad placement. Typically, ads are placed on websites by digital marketers who are either directly paying the site owner for the ad space or working with a pay-per-click [...]
There are plenty of reasons to steer clear of tables for your web page layouts. Read on to know the many benefits a table-less design can bring. Improves Access Putting together the best website for your brand and business requires solid understanding of how search engines work. Because search engines read data in the order [...]
If you still aren’t using videos to market your brand, then you could be missing out on a lot. Read on for five reasons why video is quickly becoming an important marketing tool for small businesses and why you need to include it in your own marketing efforts. Consider the Rising Statistics Video marketing continues [...]
You’re finally putting up a site to market your business. Before you go ahead, though, make sure you sidestep any of the following website design myths. Check out the following list so you’re clear on what you need to know. Minimalism is the Best Option Minimalist designs are an excellent option to go for, but [...]
Bad site designs can kill your online business. If you’re on the fence about hiring the services of a small business web design company, take a long look at some of the things those services can mean for your organization. Builds the Right First Impression Competition is tough. You have plenty of other companies vying [...]
PPC ads help you get the traffic you need while you get your SEO strategy off the ground. With PPC advertising, you can get the customers you want and expand your consumer base. PPC: What is it? PPC stands for Pay Per Click and is a form of online advertising. Using PPC campaigns and ads [...]
Recently, Google introduced open-source systems designed to create a streamlined experience for mobile users. These systems – Accelerated Mobile Pages – were created to easily help businesses create mobile pages that load quickly and smoothly. However, some companies doubt the usefulness of this new feature – or aren’t sure how it plays into small business [...]
