It can be challenging to keep pace with the changing digital marketing landscape. Many of the tips and tricks you learned for search engine marketing two to three years ago, or even just last year, may no longer apply. This uncertainty can leave you feeling unsure about the effectiveness of your digital marketing campaigns. To [...]
Last year, there were an estimated 4,083,105,000 internet users worldwide. As you might have guessed, it’s more important than ever for your business to be found online. Digital marketing continues to be one of the best ways to accomplish that goal. However, it’s not always easy to develop and execute this type of strategy. What’s [...]
Desperate times call for desperate measures, and with a pandemic such as COVID-19, businesses are being compelled to adapt to new practices at a rapid rate not previously seen thus far in the 21st century. As the United States is becoming increasingly more dependent on telecommuting and virtual business operations, some companies are finding it [...]
There isn't an industry the Coronavirus pandemic hasn't affected, including digital marketing. Due to conferences being canceled and employees working remotely, online streaming platforms like Zoom are being used more. There are supply chain issues for products from China, affecting e-commerce. There are a lot more people Googling health topics. To make up for the [...]
The COVID-19 crisis has caused some businesses across the U.S. to hit the pause button. But many organizations are still in need of certain services they can't provide themselves. So how do you operate like a true digital marketing agency without coming off like you're ignoring the COVID-19 crisis? Here are a few things to [...]
Fasturtle's CEO Eric Olsen and Creative Director Amanda Sett were featured on Valley Business Radio X! Listen to their insight on the art and science behind digital marketing, SEO, and social media. LISTEN HERE
95% of all search traffic goes into the first page of search results. To illustrate, try to recall the last time you went to the second page when you were searching for something. It rarely ever happens. Unless you’re really desperate, there’s no way you’d go as far. This only strengthens SEO’s hold over our [...]
When asked if they have a marketing agency in their corner, many novice business owners respond with the same answer. “I don’t need one!” This isn’t just a preference - it’s a mistake that can be costly for your company. If you are one of those business owners that doesn’t think an SEO firm or [...]
Using keywords to optimize your content for search engine use may sound simple, but it actually takes expertise and effort. Most business owners have plenty of the latter to spare but might struggle with the former. Thankfully, working with an SEO firm can help you find the right keywords and build your strategy around them. [...]
Most modern businesses have some kind of digital marketing strategy. After all, reaching consumers via the internet is the number one way to advertise in today’s world. However, unless you have a dedicated IT department or an in-house digital marketing specialist, you may struggle with knowing exactly what your strategy should entail. Here are some [...]
