As digital marketing changes form according to the current consumer behaviors, we witness different tools and models emerging. Each of them offers strengths and conveniences that make them suitable for specific situations. One of which is what we call PPC or the pay-per-click model. Although there are different options as to how you want the [...]
Using keywords to optimize your content for search engine use may sound simple, but it actually takes expertise and effort. Most business owners have plenty of the latter to spare but might struggle with the former. Thankfully, working with an SEO firm can help you find the right keywords and build your strategy around them. [...]
Most modern businesses have some kind of digital marketing strategy. After all, reaching consumers via the internet is the number one way to advertise in today’s world. However, unless you have a dedicated IT department or an in-house digital marketing specialist, you may struggle with knowing exactly what your strategy should entail. Here are some [...]
When Google was asked whether or not social media is part of their algorithm, they made it clear it isn’t. But does that mean social media shouldn’t be included in your SEO campaign? If you ask SEO firms in Phoenix, they’d say no. It’s been found out that despite the absence of a direct correlation, [...]
Imagine, there are two websites. They mostly have the same content, but they differ in just one aspect: user experience. One makes sure that the structure allows the user to navigate through the site easily, the images are relevant, and it’s fast. It basically makes the whole thing comfortable for the user. One the other [...]
With so many users on social media, it’s recommended that businesses use social media platforms as a vital marketing tool. However, business owners can see their posts going to waste if they’re not utilizing the best times to post content and engage clients. Here are the best times to post for each social media platform [...]
Small-medium enterprises need all the help they can get. While Google loves them—hence the efforts the company has made to give local firms and companies greater visibility on the SERPs—the odds can be pretty stacked against them. If you are building a small business enterprise in Phoenix, here’s why hiring digital marketing pros will matter [...]
If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have for your business need to [...]
Mistakes in your content can detract from the value of your site and brand. By hiring an experienced team of marketing experts, you can prevent these 5 major mistakes. Zero Master Plan Content marketing isn’t just about putting content on all of your website pages. The content on your pages creates a sales funnel, which [...]
Social media is a powerful tool for brands, often used to boost brand recognition and awareness. Here’s how. Improves Engagement Consumers are much more likely to buy from your product or try out your services if they like your brand. Tweets and posts from your business can garner likes, comments, and shares. That drives engagement. [...]
