It's highly unlikely that a consumer will convert after just one interaction with your business. Statistically, it takes between 14 and 21 interactions, or touches, for a consumer to convert. During that time, consumers are gathering valuable information about your business like customer reviews and satisfaction, your overall reputation, certifications or awards you've received, your [...]
Did you know it costs less to retain customers than to acquire new customers? Furthermore, the purchase history data you have on existing customers can help you create more personalized and targeted messages. Sending personalized messages with information history shows is of interest to specific customers will increase your sales and keep your customers coming [...]
Digital marketing is essential for every business. Holistic digital marketing plans include a variety of services, some of which build trust, others drive traffic, and a select few build trust and drive traffic. Digital Marketing Services 1. Website: FastsitesSM by Fasturtle are an effective solution for business owners who need a website quickly. With over [...]
Your customers most likely get their first impression of your business when they land on your website. So how can you improve user experience and ensure potential customers have an excellent first impression of your business? Website Navigation Make it simple and easy for users to find the information they are looking for. Your website [...]
Is your website mobile-friendly? If not, it NEEDS to be! Mobile devices surpassed laptops as the most used device in 2016, and over half of users report that they will not return to a website that was not mobile-friendly. Having a mobile-friendly website is so important that experts suggest you build your website for mobile [...]
Looking to improve your PPC campaign? Try adding negative keywords! Adding negative keywords helps to narrow your target audience by filtering out people looking for ideas that aren't yet ready to make a purchase. The more negative keywords you add to your pay-per-click campaign, the better your campaign will perform. Be sure to check out [...]
Set your Business Apart from the Competition How? Use your digital marketing to emphasize the unique aspects of your business. For example, local businesses should emphasize their location in their digital marketing. Customers LOVE to support locally owned businesses! By including your geographical location in things like your paid ads, you increase the likelihood of [...]
Digital marketing isn't just important for your business, it's a MUST! Smartphones, quick and easy shipping methods, and the COVID-19 pandemic have changed the way customers shop. 69% of Americans have made at least one online purchase. If your business is not partaking in digital marketing, you are missing out! Why Pay-Per-Click (PPC) is Essential [...]
It's crucial that every business maintain a presence on social media. Why? There are many benefits of posting relevant and engaging content on your business's social media feeds. It improves your SEO, increases traffic to your website, allows you to reach new prospects, inhales brand credibility, builds customer loyalty, and keeps your brand top of [...]
As a business owner, you know you need to maintain a presence on social media for brand awareness, building customer loyalty, increasing website traffic, and keeping your brand top of mind. You also know including hashtags in your posts helps to increase your brand awareness and followers. But what hashtags should you include in [...]