Google may be responsible for 90% of all web searches in the U.S., but once people click to your website, your content is responsible for getting people to stay. And usually, that website content comes in the form of written blog posts, especially when search engine optimization is involved. Having high-quality blog posts is essential [...]
Having a website gives you the opportunity to target the entire online community. In 2019 alone, there were approximately 4,083,105,000 internet users around the world. But what do you do if your target audience is in a specific area, such as your hometown? That’s where local search engine optimization comes in. A local SEO company [...]
WordPress is a fantastic platform for websites of all kinds, from blogs to small online stores. In fact, more than 500 websites are built using the WordPress web design system every day -- compared to just 60-80 websites built using systems like Shopify and Squarespace. The best way to get a great WordPress site is [...]
You know that search engine optimization must be important because it seems like every business and marketing blog can’t stop talking about it. However, it can be easy to get caught up in the hype around SEO without really understanding why it’s so important for business. To set the record straight, here are the top [...]
You don’t have to be online for long to hear about SEO, or search engine optimization. And you don’t have to be in business very long to realize that it’s an important part of website management. If you’re serious about driving leads to your website and succeeding online, you’ve probably done your research about what [...]
In today's hyper connected world, a lot of the business that used to be conducted in person now starts online. The brick and mortar presence of a business is mostly second to its web presence and how it shows up in a search engine's local SEO (search engine optimization) or social media platform. While the [...]
Social media has come a long way since it first came on the scene. What started out as a way for friends to connect over the internet and share snippets of their lives has now morphed into an opportunity for businesses to reach new customers and increase their brand awareness. Through informational posts and social [...]
Because Google is responsible for 90% of all internet searches conducted in the U.S., businesses all across the nation have turned their attention toward digital marketing. And while there are many different strategies offered by your average digital marketing agency, pay per click advertising is one of the most compelling. PPC, as it's often called, [...]
Web design is one of the most important factors for your website. Based on visuals alone, web design lets your audience know in just a few seconds what their user experience on your site is going to be like and whether or not they can trust you with their business. That said, if your site [...]
For many years, having a website for your business has been viewed as a non-negotiable. But in our digital world, it's not enough to just have a website; you also need to make sure your website guides web users along their customer journey by providing the functionality consumers expect. Even if you don't think you [...]
