Here's a fun fact: Google is responsible for 90% of all searches in the U.S. With the kind of reach that Google has, how can your prospective clients ever hope to find you? That's where digital marketing comes in. But what exactly are you getting into when you decide to go with a full-service digital [...]
Want to know a fast fact? 92% of searchers will pick businesses on the first page of local search results. Why does that matter to you as a business in the service industry? Because if you aren't on that first page, you're not getting any new business leads from the Internet. But with only so [...]
Businesses must face a difficult fact. Every business needs to make an effort to promote its digital presence. The Internet has nearly 1.2 billion websites, and as of 2019, over 4 billion people use the Internet. If you are not promoting your website, social media accounts, or services, your business will get lost in this [...]
Small businesses have little margin for error. But when you get it right, small businesses can grow exponentially by providing consumers with the options they cannot get from your competitors. In today's marketplace, you will need a digital presence to reach those customers. Here are some questions and answers about the importance of digital marketing [...]
One industry that has thrived during the COVID-19 pandemic is the construction and home improvement business. Many homeowners have used the radical economic shift to make much-needed repairs and renovations. Economists have identified a few reasons for the home improvement boom: Disposable income: People have not had the opportunity to spend on restaurants, travel, and [...]
Digital marketing services are essential to generating online leads. Most online interactions begin with a search. Those that do not begin with a search require targeted advertising. But nearly 90% of Internet users say they encounter more ads than just two years ago. This means that you must compete against thousands, or even millions, of [...]
Search engine optimization (SEO) is a critical part of every digital marketing plan. Great website design only gets you part of the way to your audience. If users cannot find you, the marketing value of your website is limited. Combining website design with SEO targets your marketing message to exactly the users who need your [...]
Digital marketing services can provide enormous benefits for any type of business. These benefits are not limited to businesses that sell products. This includes businesses that sell services, like home builders and remodelers. For product vendors, the goal of online marketing is to sell products. Amazon and other online retailers have proven that this business [...]
Your internet marketing service might have talked to you about optimizing your web pages for voice search. But is this an effective use of your website design and search engine optimization (SEO) budget? In short: yes. Here are three reasons you should consider optimizing your site for voice search. Users are Increasing Their Use of [...]
Is your website slow? A slow website might cost you more than time: in fact, a website that loads slowly may be costing you business. Search engines use page loading time as one of the metrics for ranking your website in search results. As a result, a slow loading website could defeat all the search [...]
