Email marketing is alive and well in 2021. In fact, it's more than just alive and well — it's one of the most cost-effective and important ways to market your business. Here are a few reasons why email marketing is still a force to be reckoned with, and why it continues to grow as one [...]
Content marketing is essential to your overall SEO strategy. Content marketing refers to the process of using online content, such as blogs and social media posts, to attract new customers and strengthen customer relationships. Because it's a two-way conversation between you and your customers rather than just an advertisement, content marketing tends to be more [...]
If you run a landscaping business, you might think that social media isn't completely useful to you. However, social media is extremely helpful for expanding your customer base and maintaining the customers you have. If you've never used social media before, you might not know how much influence social media has on commerce and people's [...]
The Internet offers opportunities for businesses that want to grow, but it's also a competitive venue. Assume that your competitors also want to use technology to connect with the same customer base. How can you get the leg up? Search engine optimization or SEO offers a way to more naturally attract consumers without annoying them [...]
Home Edit is a home and closet organization business that has successfully leveraged the power of the internet. By using the right branding to market themselves only, the company's revenue has skyrocketed, and the Home Edit now competes with other home organization Gurus like Marie Kondo. It's really not that surprising if you think about [...]
There is no doubt that WordPress is the most popular website builder in the world. To give you an idea of how popular WordPress is, do you know that over 500 websites are built daily using WordPress compared to only 60 to 80 websites built daily on platforms like Shopify and Squarespace? Therefore, chances are [...]
Ethical marketing is a hot topic in 2021, and when utilized authentically, it is a practice that can significantly improve your brand's reputation and image. Customers nowadays are drawn towards brands that are about more than just making profits. In fact, people are more likely to choose products and services in conjunction with ethical companies. [...]
As more baby boomers are entering into the next stage of life, the need for in-home care is growing significantly. Since that demand is growing, your goal for your home care agency is to be the one that people want to choose. In order for you to stand out from the rest, you'll need to [...]
When it comes to marketing your closet and garage business, you want to be at the top of the Google search page. Google is a top priority for SEO since 90% of searches in the US are done on Google alone. Custom closet and garage businesses are unique because they face different types of challenges. [...]
You've started your company, hired your employees, and are now ready to put yourself on your future client's radar. The next big step you have to take is creating your digital marketing plan. If you've never done this before, the task can seem rather intimidating. Where do you even begin? Should you choose website design [...]
