There are many features of good website design including scannability and search engine optimization. But there are still organizations out there using old-school website designs that send users running from their site without even thinking of converting. How do you make sure that your own website design is not only looking good but functioning as [...]
Although there was once a time where businesses might not have needed a website to thrive, those days are long gone. Now, it's no longer enough to merely have a website; it also needs to be optimized properly so that customers can find you online. Search engine optimization involves a number of techniques -- and [...]
Social media marketing is one of the fastest ways to get brand recognition and drive traffic to your landing page. But it can be frustrating when you work so hard to create a social media strategy only for your social media presence not to go anywhere. Many businesses turn to a professional digital marketing agency [...]
Content marketing is a vital part of your overarching digital marketing strategy. You need high-quality content to optimize your website for SEO, to market on social media, and to satisfy online users that come to your site with questions. But how can you take your content to the next level to really get the most [...]
In the digital age, inbound marketing tactics have really taken over. But that doesn't mean that outbound marketing is outdated. Cold calling has been replaced by email marketing -- and when this technique is used correctly, your business can continue to reach both new and established customers. However, not every organization has mastered the finer [...]
Pay per click campaigns can be rewarding when done right. But it can be challenging to balance your PPC campaigns with your other digital marketing objectives, especially if your organization is on the smaller side. That's where PPC agencies come in. However, you don't want to choose just any PPC agency when you outsource. You [...]
It's no secret that Wordpress is one of the most popular open-source content management systems. In fact, every day, more than 500 websites are built using Wordpress. Only 60 to 80 websites are built per day on platforms such as Squarespace and Shopify. But sometimes it can be difficult to create an effective Wordpress website [...]
When you think about traditional B2B marketing plans, you might think of outbound marketing techniques. But in 2020's digital marketing industry, content marketing gets three times more leads than outbound marketing and even costs up to 62% less. Digital marketing requires adjusting to modern trends and the needs of businesses in the digital age. The [...]
What is responsive web design? The simplest way to explain this concept is that it gives the best viewing experience for a particular device. So if a person is looking at your website with a phone that has a four-inch screen, it'll display in the best way that works for that size, rather than showing a [...]
In this era of social media, marketing has been made easier for businesses. However, many companies are using social media platforms that make it hard to be top of the search list. Therefore, all business owners need to have various strategies that will make them stand out on social media. Here are tips for improving [...]
