Social media has come a long way since it first came on the scene. What started out as a way for friends to connect over the internet and share snippets of their lives has now morphed into an opportunity for businesses to reach new customers and increase their brand awareness. Through informational posts and social [...]
For most businesses in the U.S., the COVID-19 pandemic has had a huge impact on their bottom line. From major sales losses to the need for cost-cutting measures, the ongoing need for marketing has been called into question during these uncertain times. What's more, many brands have had to significantly alter their messaging or risk [...]
Because Google is responsible for 90% of all internet searches conducted in the U.S., businesses all across the nation have turned their attention toward digital marketing. And while there are many different strategies offered by your average digital marketing agency, pay per click advertising is one of the most compelling. PPC, as it's often called, [...]
Web design is one of the most important factors for your website. Based on visuals alone, web design lets your audience know in just a few seconds what their user experience on your site is going to be like and whether or not they can trust you with their business. That said, if your site [...]
For many years, having a website for your business has been viewed as a non-negotiable. But in our digital world, it's not enough to just have a website; you also need to make sure your website guides web users along their customer journey by providing the functionality consumers expect. Even if you don't think you [...]
Although our inboxes fill up with promotional messages from businesses on a daily basis, the reality is that email marketing services are still a great way to reach your target customer. That said, internet marketing -- particularly when it comes to email -- has changed a lot in recent years. In order to stay out [...]
Launching a brand new business is undoubtedly an exciting endeavor -- but it can also be immensely nerve-racking. Although you may have consulted the most reliable sources for creating your business, what happens when it comes time to market it to the masses? According to experts, you really shouldn't wait to start marketing your venture. [...]
Just last year, there were an estimated 4,083,105,000 internet users worldwide. As that number keeps increasing, the way we interact with the internet continues to evolve. Take voice-powered search, for example. While we were once forced to type or text a web search by hand, we can now rely on built-in digital assistants -- like [...]
Any digital marketing agency will emphasize the importance of leveraging social media networks to your advantage. But while you might already be running Facebook ads, tweeting about new products on Twitter, and updating posts on Instagram, it's easy to forget that there are other social networking platforms to utilize for your business. LinkedIn has become [...]
Social media has become more important for businesses than ever before. And while maintaining a presence on every platform is important, Facebook tends to dominate. In fact, it has just over 65% of all social media user share. As a result, it makes a lot of sense to ensure the social media advertising services your [...]
