Have you noticed that some of your Google searches produce an informational box with the answer to your search query above the organic search results? For example, a search for "how many counties in the U.S." returns a Google snippet telling you that there are 3,006 counties. This snippet quotes from the U.S. Census Bureau's [...]
Content marketing is known to produce three times as many leads as outbound marketing, while also costing 62% less. However, to get the most out of your inbound marketing, it’s integral that people can find your website on Google and other search engines. Many businesses use blogging to boost their website ranking while also serving [...]
When asked, 87% of people claim that there are more ads now than there were two years ago, but that doesn’t make online advertising any less valuable to your business. In fact, good PPC management can dramatically increase your business’s revenue. It’s also very easy for a small or medium-sized business to get started because [...]
Did you know? 92% of searchers will select businesses from the first page of local search results. But if your local business isn’t listed on that first page -- and preferably within the first five results -- you’re less likely to be chosen. If you’re looking for ways to help your small business succeed, hiring [...]
Google may be responsible for 90% of all web searches in the U.S., but once people click to your website, your content is responsible for getting people to stay. And usually, that website content comes in the form of written blog posts, especially when search engine optimization is involved. Having high-quality blog posts is essential [...]
Having a website gives you the opportunity to target the entire online community. In 2019 alone, there were approximately 4,083,105,000 internet users around the world. But what do you do if your target audience is in a specific area, such as your hometown? That’s where local search engine optimization comes in. A local SEO company [...]
WordPress is a fantastic platform for websites of all kinds, from blogs to small online stores. In fact, more than 500 websites are built using the WordPress web design system every day -- compared to just 60-80 websites built using systems like Shopify and Squarespace. The best way to get a great WordPress site is [...]
You know that search engine optimization must be important because it seems like every business and marketing blog can’t stop talking about it. However, it can be easy to get caught up in the hype around SEO without really understanding why it’s so important for business. To set the record straight, here are the top [...]
You don’t have to be online for long to hear about SEO, or search engine optimization. And you don’t have to be in business very long to realize that it’s an important part of website management. If you’re serious about driving leads to your website and succeeding online, you’ve probably done your research about what [...]
In today's hyper connected world, a lot of the business that used to be conducted in person now starts online. The brick and mortar presence of a business is mostly second to its web presence and how it shows up in a search engine's local SEO (search engine optimization) or social media platform. While the [...]
