Recently, Google introduced open-source systems designed to create a streamlined experience for mobile users. These systems – Accelerated Mobile Pages – were created to easily help businesses create mobile pages that load quickly and smoothly. However, some companies doubt the usefulness of this new feature – or aren’t sure how it plays into small business web design. Here’s what you need to know about Google’s AMP pages – and how to make them work for your company.

Why AMP Works

Did you know that a slowly loading page is one of the number one reasons consumers leave websites? It’s true. If your landing page or relevant pages to your consumer’s search take too much time to load on mobile devices, you could very well lose any business those users might have brought to your business in the blink of an eye.

Many mobile users also consider a site that they had to abandon because of slow loading times as a bad experience with the brand that owns that site. Just like that, you can leave a mobile device user with a lasting negative opinion of your company, all without them ever actually seeing your site! AMPs help you avoid this problem – and keep you in the good graces of your consumers.

Why Your Landing Page Needs AMP Technology

Your landing page is your company’s bread and butter. Your consumer will start there and make every decision toward purchasing or partnering with your company from the pages that are linked on your landing page. Why wouldn’t you want your most important page to be optimized to today’s search techniques – and for today’s web users? The AMP approach is perfect for landing pages, since it creates smoothly-loading pages that keep consumer attention where it belongs – on your business, goods, and services.

How to Make AMP Work for You

You might be asking yourself, “What does all of this have to do with my company?” The answer is simple: businesses of every size benefit from an easy-to-find website that is well-optimized for mobile searches. Any Phoenix and Scottsdale PPC management professional will tell you that your advertising dollar will be misspent if your company’s site isn’t landing at the top of relevant web searches. With Google’s new focus on mobile-optimization, the only way to make that happen is to embrace the AMP.

If you need help understanding your small business’s place in the new scheme of Google search results and advertisements, it’s okay to reach out for assistance. A Phoenix or Scottsdale SEO company will help you better understand how to use the new system to your brand’s advantage and how to put these tools to work to help you grow your company in the coming year. Don’t let change intimidate you! Sometimes, it’s just what your company needs to push you off the ledge of adequacy – and into greatness! Contact Fasturtle Digital today.