In the digital marketing world, there are many ways to get the word out about your business. One of the most widely used advertising techniques is pay-per-click (PPC) advertising. In fact, according to PPC Project, 79% of marketers say pay-per-click advertising is highly beneficial to their business. If you are curious about this marketing strategy, read through these three frequently asked questions to learn more before you jump into a new advertising campaign.

What Is a PPC Ad Network?

When you create a PPC ad campaign, you enter a partnership with a PPC ad network. This network hosts your ads and shares them with potential customers. Some of the most common ad networks include Google Ads, Meta, LinkedIn, and Twitter. Some of these ad networks focus your advertising campaign on a single site, while others spread your ads across a network of interconnected sites. Most of them offer ad targeting services to help you reach an audience who will be interested in your services.

What Are the Benefits of PPC Advertising?

Pay-per-click advertising is so popular because it is simple, effective, and adaptable. Unlike traditional advertising methods, PPC advertising can be directed at specific audiences. Your ads will be displayed prominently on popular websites, but you will not have to pay each time your ads appear. Instead, you will set up a budget and pay only for the number of clicks your ads receive. Many PPC ad networks even provide real-time campaign performance data so you can easily learn PPC management skills.

How Should I Manage My PPC Campaign?

The best way to manage a pay-per-click ad campaign is to check in on its performance frequently. Many companies find success with weekly check-ins, but you may need to check and adjust your ads more frequently as you find the best ways to use this unique form of digital marketing. If a section of your target audience has a high click-through rate but a very low conversion rate, you can easily remove them from your campaign. If you are not having success with your first iteration of ad designs, you can adjust them quickly.

If managing your own pay-per-click ad campaign takes too much time away from managing your business, then Fasturtle is here to help. We are a digital marketing agency offering a full suite of PPC management, website design, social media marketing, and SEO services. Let us work together to get the word out about your business.