When it comes to internet marketing services, most people consider what happens on a surface level, such as turning a dull, boring website into a visually appealing and informative spectacle. But what are analysts hoping to achieve with this? The bottom line for anyone looking to market their business is sales. You want to draw in potential clients and turn those visitors into actual profit. That’s where conversion tracking comes into play.

What Is a Conversion Rate?

If you want a tangible number to represent how your marketing efforts are helping your business flourish, conversion tracking does just this. A conversion rate represents the amount of users on your site that have completed a desired action such as purchasing a product or scheduling a service you provide. This allows you to see which of your advertising channels or media elements is not only bringing in traffic but succeeding in converting visitors to paying customers.

How Is This Metric Calculated?

Since conversion tracking provides you with a percentage that represents the number of people who completed your target action, the formula is calculated with a simple equation. You start with the number of successfully completed actions divided by the amount of website visits, or potential clients, then multiply the answer by 100 to get your rate. For example, on a small scale, if your hair salon booked 10 appointments through a contact form on your website but there were 200 visitors to that site, the equation would appear as follows: 10 appointments / 200 visitors = 0.05 multiplied by 100 gets you a 5.0% conversion rate.

How Do I Increase My Site’s Conversion Rate?

So, what do you do if you’re finding that your conversion rate leaves something to be desired? The first step is to contact an experienced internet marketing agency to deduce any weak points in your current conversion or advertising strategies. Then a team of experts can use conversion tracking to find which efforts are wielding results, and which are falling flat. Some avenues work great for certain industries whereas the same technique may be unsuccessful for others. This is where the target audience, desired outcome, and other metrics change how your marketing is handled.

If you need a reliable company to take hold of your marketing efforts and increase your conversion rates, we’re here to help. According to Popupsmart, Inc, the average conversion rate for a website is between 2% and 5%, but we strive to bring you above-average results. At Fasturtle, we offer comprehensive digital marketing and website design services that result in an indisputable increase in your conversion tracking statistics. Give us a call today to get started!

Posted: September 14th, 2023