E-commerce websites are well positioned to attract customers, especially e commerce websites that use web and internet marketing techniques to show users why they should shop online rather than in a store. E commerce websites offering coupons, easy browsing, and price comparison tools, give customers the opportunity to take their time shopping, something that cannot always happen in a brick and mortar store.

However, one thing is often overlooked in ecommerce website design and web or internet marketing plans – mobile users and their searches. Here’s why you should care about mobile search when working on your ecommerce website design.

People Buy When it’s Easy

While many customers are happy to sit back with a laptop or desktop computer and search for the products they desire, more and more people are using their mobile devices to search, shop, and otherwise access e commerce websites. If your web and internet marketing plans cater to a wide variety of people, you can be sure that some of your potential customers are getting to your e commerce websites using a smartphone or tablet. If your ecommerce website design is not set up to deal with mobile customers, you may lose them and their buying power.

How Can E Commerce Websites Work with Mobile Search?

When setting up your ecommerce website design, find out about mobile optimized pages. You may have noticed this option in other web/internet marketing resources – commonly, websites have a desktop version, and a mobile version. For ecommerce website design, the mobile version of a page can be just as robust and useful, but perhaps have fewer visual design elements, allowing mobile searchers to navigate quickly without waiting for an image-heavy ecommerce website design to load. Responsive web design is also making it even easier to have a mobile-ready site.

E commerce websites optimized for mobile use should be navigable on smaller screens, with search boxes and text fields that can be clicked on whether someone is using a stylus or their fingers. Not every mobile device has a keyboard attached, so accessibility should be considered in all cases.

Many data analytics services can show you just how many people are getting to your e commerce website using mobile technology. When you look at the numbers, you may see why it is so important to make your ecommerce website design and web internet marketing tools mobile-friendly, both now and in the future as mobile tech expands.